In this short article I would like to show you how you can put an item up for sale. Of course, as you understand, an auction is not a disinterested thing and you have to pay for trading on it. Therefore, here I would like to look at how to minimize eBay commission fees and further show examples of listing goods on eBay without any paid services.

First of all, let's look at what commission fees on eBay consist of:

  1. Fee for listing a lot for sale. That is, simply for exhibiting the lot, it turns out, you also have to pay. But not everything is so sad. You can list 50 items every month on eBay for free.. This is quite enough at the beginning of trading, I still do not go beyond this limit. If you sell more than 50 products monthly, then for placing the fifty-first and subsequent eBay products will charge you $0.30 for each lot.
  2. Commission fees in case of successful sale. If the product is on sale, then the platform eBay will charge you 10% of its value.. Therefore, be sure to take this into account when calculating the price of the lot.
  3. Fees charged by Paypal for payment processing. They make up 3.9%. Also take this figure into account when setting the price.
  4. Fees for additional eBay services, such as: highlighting a product in search, displaying in recommended products, increasing the duration of the auction over 10 days, adding more than 12 photos to the gallery, setting reserve prices when bidding at auction.

In fact, if you display up to 50 products per month and do not use additional paid services, then you don’t pay anything for displaying the goods, so if you don’t sell anything, then you don’t lose anything (except, of course, the costs of purchasing goods, if you had any). And in case of sale, you will be charged 13.9% of its value. Therefore, simply increase the price of the product by this percentage. Moreover, 13.9% is taken from the sum of the cost of the product and the cost of delivery, so it does not matter whether you include the cost of delivery in the price of the product and select the “Free Shipping” option or set the cost of the product and the cost of delivery separately.

Instructions for placing a lot.

Now that you are familiar with the terms of trade, let's look at two examples of listing goods on eBay. In the first case, the video tutorial will tell you how to put a pair of shoes up for sale. This example is artificially simulated to simply show the process. In the second case, there will be more modern and detailed text instructions for selling tar soap. It's already real example of what is sold from Russia in large quantities. And remember, the main thing is to start trying it yourself, because you can read instructions endlessly, but true experience comes only when you try to do everything yourself. Each situation is unique and somewhere you will have to think with your own head, but I think after looking at the examples given, you will have fewer questions. The main thing is not to be afraid and try.

Selling on eBay - Example 1. Displaying boots (video tutorial).

Selling on eBay - Example 2. We are displaying tar soap.

Now let's look at how to list a product on eBay using the example of selling Russian tar soap.

My account settings are set to English. If you have Russian set, then some menu items will, accordingly, be in Russian. However, not all parts of the sales interface are translated from English, therefore, it is much more convenient to use English. In addition, if you intend to trade with foreigners, then it is better to immediately get used to the terminology in the original language. The entire description below will take into account the English-language interface.

Select in the top menu of the site “My eBay” – “Selling” (My eBay – Sales)

A form opens in which you need to specify the name of the product. The name of the product should, if possible, be written in the way that a potential visitor would look for it through the search bar, so don’t hesitate to use keywords. In addition, since for such a product as Russian soap there may be a Russian-speaking buyer living abroad (as a rule, emigrants from the Russian Federation and CIS countries), I duplicate the name of the product in Russian. In this case, I am selling 2 bars of soap in one lot, so I write the following text in the title: “Russian Organic Birch Tar Soap 2 PCS | Tar soap - 2 bars.” After specifying the product name, click “Get started”:


A form for selecting a product category appears in front of you. Select the desired category. If you find it difficult to choose, you can find similar products from other sellers and see in which category they are located. In our case with soap it is “Bar Soaps”:


After selecting a category, click the “Continue” button and get to the next step, “Create your listing”, where we will need to do detailed description goods, including price and terms of delivery and return. There are two options here: either work with this listing creation form, or switch to a simplified form, for which you need to click the “Switch to quick listing tool” link. If you want, you can try the simplified form, but personally I always work with the extended form, so we won’t switch anywhere. Let's start filling out the form in order:

Title– This is the title that users will see in search results. We filled it out in the previous step, but if you want, you can edit it here.

Condition– condition – select New (well, I wish I could sell used soap - ;))

Add photos– a very important step, here we add photos of the product. Without photos, selling anything in the 21st century is generally pointless, so try to prepare high-quality and clear photographs of your product in good resolution in advance. Personally, after taking photographs, I edit the images in Gimp or Photoshop: I remove the background and make the image brighter and more contrasty. You can add up to 12 photos in total without additional fees. And this is what the images I added look like:


UPS– barcode – I never bother with this parameter, select “Does not apply”

Brand– brand, brand – you can select from the list or enter your own. Naturally, in this case there is no such thing in the list, so we manually enter “JSC “Neva Cosmetics”, Saint-Petersburg”:

Size type– type, size – they offer a choice of Regular, Sample Size and Travel Size. Select "Regular".

Formulation– shape – select “Bar” (bar).

Country, Region of Manufacture– country and region of the manufacturer – set “Russian Federation”

After all our body movements, I got the following picture:


Next comes the “Details” section, where we can give detailed description product. The better the description, the higher the likelihood that the product will be found and that it will be attractive to the buyer. I filled it out like this:


If you have been making purchases at this auction for several years now, then you know that many sellers have very beautiful descriptions and even contain images. This is possible if you switch to the “HTML” form. Of course, knowledge of html is necessary, and images must be uploaded to some image hosting and links to them provided here. In a separate article I will talk about how to make a beautiful description with minimal knowledge of html so that anyone can figure it out. While, in principle, a simple text description is sufficient, many limit themselves to just that.

Go to the section on cost of goods and delivery “Choose a format and price”

On eBay, you can either put an item up for auction or set a fixed price, just like in a regular online store. I prefer to trade at a fixed price "Fixed Price". Next we set the price of the product. I recommend paying attention to the option “ Allow buyers to send you their Best Offers for your consideration» (Allow buyers to send you their best offers for your consideration). For example, you put up a product for $10, and the buyer wants to buy it cheaper, he can send you an offer to sell the product, for example, for $8, and you will already consider it and, if you want, sell the product on the proposed terms. In this case, I do not select this option, but often it can be useful.

In the field " Duration» we can specify the duration of the ad. When placing a product for free, you can place up to 30 days - that is, your ad will be displayed for no more than 30 days and then, if no one buys the product, the ad will be removed, but it can be placed again. The “Good ‘Till Canceled” option (submit an ad indefinitely until the lot is withdrawn by you) is paid, so I do not recommend choosing it.

Below you are offered to send part of the money from the sale to donate to some fund. Since I’m greedy, I haven’t donated anything to anyone yet and always put “I do not wish to donate at this time”


Go to the section “Select how you"ll be paid” - and indicate Paypal account, where we want to receive money and where we will receive a refund if there are any problems with the order. We also check the “Require immediate payment when buyer uses Buy it Now” checkbox.


Go to the delivery section “Add shipping details”.

On eBay delivery divided into domestic and international. Moreover, since there is no separate Russian eBay site, delivery for us will always be international. And the internal one is actually delivery within the United States (or within the UK, Germany, Australia, if your account was created on these sites, but I have not met such users). In other words, if you are registered on ebay.com, then you are considered an American user and therefore you are required to separately indicate delivery within the United States (U.S. Shipping) and separately delivery to other countries (International Shipping), including, by the way, Russia. Therefore, in our case, we simply indicate the cost of international delivery here and there. If you want to include the shipping cost in the price of the product and provide free shipping, then in the U.S. Shipping set the “Free Shipping” option, and in International Shipping just set 0, as in the picture below:


Handling time– order processing time is the time from the moment the buyer purchases the product until you send it to you with the tracking number on eBay. If you don’t work anywhere and plan to devote all your working time to trading on eBay, then you can set it for 1 day, but if you are busy with something else, then set it up to 3 days, like me. But in any case, it is better not to bid for more than 3 days, this may turn off the buyer.

Here you can change the Item location by clicking on the “Change location” button. Here you need to indicate where the item will be shipped from. If you send it yourself, indicate your location. You can simply indicate your city, or only your country. If this field is not changed, then the auction will be set to a fragment of the address that you specified in your account.

The remaining fields can be left blank.

If you did everything correctly, you should see the inscription “Your fees so far: $0.00.” This will mean that you do not need to pay fees for listing the product.

We click “Continue” and see a message stating that we “saved” 30 cents, since 50 products have not yet been displayed this month. Below we can see the choice of “Post our product”, “Preview”, or “Edit” again if you don’t like something.


Click “Preview” and if everything is good, then we publish it. You can also save your listing as a template so that when you post the same or similar product in the future, you won't have to fill out all the fields. Click – “Save this listing as a template and use it to sell similar items”

After this you should see the inscription “Congratulations!” and text stating that you have placed your first product.

Now, after placing the product, you can go to personal account in the “Selling” menu and look at your item. There you will see the number of views, how many days until the end of the ad and other data:

If someone buys your product, it will be displayed in the section Sold and you will be required to ship it and provide the buyer with shipping information. A separate article will be written about this.

If no one buys the product within 30 days, it will be displayed in the section Unsold and if you wish, you can set it again by clicking on the “Relist” button.

In the following articles, I will talk in detail about how to ship a product, how to provide shipping information, how to create an HTML template to describe products, and much more.

That's all, I wish you successful trading!

In order to take full advantage of the site, you need to know how to translate the eBay interface into Russian. How quickly you understand the features of purchasing and paying for goods depends on the language.

eBay interface language

The standard language on eBay is English. However, using the original section names is not very convenient for a Russian-speaking user, and translating the names through online translators can only hinder the correct understanding of the function. At the same time, we ourselves often get used to the names of the same categories on trading platforms of a similar type, and it will be more convenient if they are all spelled out everywhere in a familiar language.

To translate the interface on eBay into Russian, it is not necessary to go to the subsidiary site trading platform in Russia, you just need to change the data in your profile settings on the website. We will tell you below how to correctly change the interface language on eBay.

Changing the address specified in the profile

The first thing you need to check before moving on to changing the language is your primary address. In the English version, this column is indicated as “Primary Address”. Please note that you will be able to change the language to Russian only if the main address belongs to the territory Russian Federation. If the specified data is from postal intermediaries in America, then they should be deleted and the real information entered. After changing the address, a choice of language of use will appear in the appropriate sections, as well as a button to contact the site’s support service via email.

As mentioned above, only after changing the address can you proceed with further actions. How to correctly translate the interface into Russian on the eBay trading platform website? The language should be changed according to the algorithm below:

Video instructions for changing the language are presented below:

We hope that the article helped you understand how to change the interface language on the trading platform website. In practice, everything is not so complicated, and you only need to follow a simple algorithm.

We want to make international shopping easier by connecting sellers and buyers around the world. We know how important it is for you to be able to make purchasing decisions using your own language. To do this, we try to translate information into many languages. In most cases, we can translate the product name, description, and purchase and payment information into your native language.

How we translate information

For now, translation is not available on all pages, but their number is constantly growing, as is the number of translation languages.

To optimize this process we sometimes use a system automatic translation, known as "machine translation". To display some information on a page in different languages ​​(such as information included in an ad), we use machine translation from a variety of sources, including our own machine translation engine and Microsoft Translator (Bing).

We also use automatic system to translate product names. You can rate the quality of the translation of the product name - to do this, hover your mouse over the name and select the required number of stars to rate.

Language selection

If a translation of the page or ad is available in your language, you'll be able to select it.

    Some pages require you to select a language at the top of the page.

    In some ads, select the language in the product description itself.

Terms of Use

eBay can use machine translation. The accuracy or availability of the translation is not guaranteed and correct understanding of the text is solely your responsibility. If there are discrepancies in the content of the original and the translation of the advertisement, official version is original. eBay uses machine translation provided by third party companies such as Microsoft and others. Microsoft is not responsible for and makes no warranty regarding the quality of the translation or the expressed or implied meaning of the translation, including warranties of merchantability, fitness for a particular purpose and non-infringement. .

We want to make international shopping easier by connecting sellers and buyers around the world. We know how important it is for you to be able to make purchasing decisions using your own language. To do this, we try to translate information into many languages. In most cases, we can translate the product name, description, and purchase and payment information into your native language.

How we translate information

For now, translation is not available on all pages, but their number is constantly growing, as is the number of translation languages.

To streamline this process, we sometimes use an automatic translation system known as “machine translation.” To display some information on a page in different languages ​​(such as information included in an ad), we use machine translation from a variety of sources, including our own machine translation engine and Microsoft Translator (Bing).

We also use an automatic system to translate product names. You can rate the quality of the translation of the product name - to do this, hover your mouse over the name and select the required number of stars to rate.

Language selection

If a translation of the page or ad is available in your language, you'll be able to select it.

    Some pages require you to select a language at the top of the page.

    In some ads, select the language in the product description itself.

Terms of Use

eBay can use machine translation. The accuracy or availability of the translation is not guaranteed and correct understanding of the text is solely your responsibility. If there are discrepancies in the content of the original and the translation of the advertisement, the original version is the official version. eBay uses machine translation provided by third party companies such as Microsoft and others. Microsoft is not responsible for and makes no warranty regarding the quality of the translation or the expressed or implied meaning of the translation, including warranties of merchantability, fitness for a particular purpose and non-infringement. .

Hello dear friends! Tell me, have you tried ordering goods online? I'm sure so... But today I will talk not just about an online store, of which there are already thousands, but about the most popular online auction called eBay.

Personally, I heard about Ebay for a very long time, but I actually started buying goods there relatively recently, about a year ago, and I’ll tell you that so far there hasn’t been a single failed deal.

The goods arrive, albeit with a delay, since the post office is not the fastest, but they are insured by the system and in case of any disputes you will get your money back.

eBay is the largest and most popular online auction of goods in the whole world.

Why haven't I bought items on eBay before? Because I didn’t know how to do it, because everything is in English, and you can’t pay directly through Yandex Money.

But in fact, there is nothing complicated there, as it seems, at first glance and below you will see for yourself.

The history of the eBay auction

eBay was not always as popular as it is now; the history of its creation is very banal. Back in 1995, a little-known entrepreneur, Pierre Omidyar, decided to create an online page.

According to one version, he published his articles there on the Ebola epidemic, and according to another, to help his wife exchange PEZ dispensers with other Internet collectors.

Initially the auction was called AuctionWeb and its creator realized for the first time that the hobby would become big business when he sold a non-working laser pointer for $13.83.

It would seem, who needs a broken thing? Naturally, Omidyar asked this question to the client and received the answer that the buyer simply collects faulty laser pointers.

Two years later, the name AuctionWeb changes to the now famous eBay, since this year Pierre Omidyar managed to tie the rapidly developing online auction to his company Echo Bay Technology Group.

The creator wanted the domain name to be similar to his company Echo Bay Technology Group, but the EchoBay.com domain was already taken and so the shortened version eBay.com was invented

Registering on eBay and setting up an account

Since 2012, it has become much easier for residents of Russia and the CIS countries to use the auction, since its Russian version has appeared, although not all sections have been fully translated, but gradually everything is moving towards this.

Therefore, we will register on the Russian version of the site, otherwise it will not work, since your location is automatically determined by IP address.

So, go to the address www.ebay.com and Ebay should appear in front of you in all its glory.

If suddenly the site is displayed on English, then hurry up to change it to Russian using the corresponding tab in the upper right corner.

Having familiarized yourself with the site, let's create a user account by clicking on the link in the upper left corner “Register”.

On the next page a standard form will appear with user registration data and a “Submit” button to confirm registration.

Important! Fill out the user data only in Latin (English) letters in Russian. See the example in the photo above.

If everything is done correctly, a welcome message will appear for the new user.

Once in settings account, go to the “Addresses” section, and then for each of them click “Create”.

A similar form will appear, as when registering an account, where we fill in information about our place of residence.

Important! You must fill out the data, especially the delivery address, exclusively in Latin (English) letters in Russian. Please note that the parcel will be sent from different countries and people must understand at what address they are definitely waiting for her.

If your registration address is different from your delivery address, then change the latter.

At this point, registering an eBay account is completed, and you can proceed to searching for a product for further purchase.

PayPal - registration and card linking

You can pay for goods on eBay: directly with the seller by payment card, bank transfer or using the PayPal payment system.

The advantage of PayPal is that it 100% insures the purchased product and in case of any problems (the parcel did not arrive or the wrong product was sent), you can open a dispute in the system, thereby returning the money to your account.

Having opened an account on PayPal, you must link to it any bank card (ruble or dollar) intended for payment on the Internet, usually Visa or MasterCard.

Let's start creating an account in payment system. To do this, follow the link www.paypal.com and if you are a resident of Russia, then the Russian version of the site will appear.

On the right at the top of the site we find the “Register” button; if you are from another country, then there will be an English “Sign Up”.

The next step is to fill out a form with user data.

Important! Registration data must be filled in only in Latin (English) letters in Russian. Also keep in mind that this data must completely match the data bank card, which you will bind. So you won’t be able to use someone else’s card, for example your husband or wife.

Once registration is complete, all that remains is to link the card to your PayPal account.

To do this, go to your user account and select the “Profile” section in the menu, and then from the drop-down list “Add or change a bank card”.

My screenshots are slightly different from yours, because for residents of Belarus the site is only available in English, and the browser translator leaves much to be desired.

Then a field should appear with information about the card being added. Depending on which card you choose, the fields may vary. But the main thing to remember is that everything must be entered in Latin (English) letters.

Pay attention to the CSC field. This is a three-digit code that is located on the back of the card.

To remove limits from payments made, you need to go through the verification procedure of the linked card, for which in your statement of outgoing card accounts, find the one where the amount of $ 1.95 was written off and its note like 1235PAYPAL.

The first 4 digits will be the verification code that must be entered into your payment system account.

Search for a product and make a purchase on eBay

Well, now we get to the most interesting part - searching and purchasing goods. Looking ahead, it’s worth saying that on eBay you have the opportunity to find absolutely any thing for relatively little money.

Personally, I start searching for the desired item directly from the search bar, which is located on all auction pages. But if you want to see the entire list of products, then use the categories.

On eBay you will find: goods at a fixed price, which can be purchased immediately, and lots for which a real auction is organized.

For example, I don’t participate in auctions, but they are held according to this principle. The buyer must set a maximum bid for the item; no one else sees it.

Let's say a lot costs $5, and you specified a maximum bid of $30, then the cost of the lot will be automatically increased by an auction step of $1, which depends on the cost of the item itself.

After your bid, the item will cost $6. The next buyer comes and places his maximum bid of $20. What he sees is that his bid is not the maximum for the lot, so he can refuse to trade, or raise the bid until it becomes $31.

After which he will see a message from the auction that this is the maximum bid for the lot.

Now you are joining the fight again, because you will receive a message in the mail that your maximum bid has been outbid.

You decide to continue the auction or stop. If you continue, you increase your maximum bet, for example to $60.

Now the auction step will be added to the last maximum bid and the lot will cost $32.

There are exclusive lots on Ebay that attract serious bidding. All the heat takes place at the very end of the allotted time for the auction, when bids are placed in the last seconds.

Therefore, there are special “Snipers” services on the network that automatically outbid other bids at the end of the auction.

In order not to participate in auctions, I buy goods with a fixed price, for which I select “Buy now” when searching for advertisements.

Once you find yourself in the product card, do not rush to order it, be sure to read the description of the product, which will not be in Russian, use a dictionary or the built-in translator of your browser.

If this is the product you need, then now you should pay attention to a few points:

Delivery. Check to see if the seller ships to your area and charges you for it. Everything is indicated in the “Delivery and Payment” section.

I noticed that for some reason a lot of goods from Western Europe are not sent to Russia and the CIS countries, and if they are sent, then at a price that exceeds the cost of the goods.

If the delivery does not include your region, you can contact the seller and ask in correspondence to send the goods to your address, although such delivery will be paid.

I don’t really want to bother with payment when receiving the goods, so when searching for ads, I specify the sorting “By price + shipping: ascending.” Thereby selecting products with free delivery and the lowest price.

There is an ironclad rule to buy products from those who have a review rating of more than 1000, of which positive feedback not less than 99%.

Go to the seller's profile by clicking on their name or number of reviews and see how long this person has been working with the eBay online auction and what buyers say about him.

In systems like Ebay, reviews are of great importance, and each of them is valued by the seller. Therefore, it makes sense to listen to what customers write about.

If everything is satisfactory, then click “Buy now” and proceed to checkout.

In the window that opens, we make sure for the last time that we are buying exactly the product, what type of delivery it has, to what address it will be sent and the final price.

If everything is correct, click continue with PayPal.

Before purchasing, make sure that the desired roller is selected and click “Confirm and Pay”.

After this, the amount for purchasing the item on eBay will be debited from your bank card.

If you want to check the status of your order, go to “My eBay” via the pop-up link in the upper right corner of the site. In the “Orders” tab we see that two days after payment for the goods, the seller successfully sent it to the buyer.

Now all that remains is to wait until the treasured package arrives. From my experience I will say that I received the goods as quickly as possible only after three weeks, but a long parcel took me almost two months.

A lot depends on the job postal services, and in Russia the post office is such a thing and depends on how long the goods will be processed at customs.

For those who don’t know, absolutely all foreign parcels go through customs. And if the cost of the parcel exceeds 1000 euros plus delivery costs, and the weight does not exceed 31 kilograms, then such a parcel is subject to payment of customs duty.

Customs duty is calculated at 30% of the amount exceeding 1000 euros. If the cost of the parcel is 2000 euros, then the customs duty is 1000 euros, that is, 30% of it.

So be careful.

I would be glad to hear from readers whether you have had experience purchasing goods at the most famous auction? Maybe someone managed to participate in the auction?

That's all, see you soon!


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