If you're promoting a product or service using your WordPress site, or simply want to give new visitors a reason to stay longer on your blog, then publishing reviews from satisfied clients, customers, or readers is a great way to increase conversions. Not only can other people's opinions inform potential clients and customers about the benefits you offer, but they can also help build a sense of trust in you.

Adding reviews to a site running WordPress is quite simple; you can use a specialized plugin for this, for example, Testimonials Widget.

Although its name contains the word “Widget,” it is a full-fledged plugin that allows you to create reviews, organize them, and add them to the site.

Main Features of Testimonials Widget

Testimonials adds a new section to the WordPress admin panel. In this section, you can create posts that will look like quotes from clients, including fields such as: author name, title, image, URL, quote. You can add them to your site, absolutely anywhere, using widgets, shortcodes, or filters. They will appear as a slightly stylized list, but you can make your own visual appearance using CSS.

The plugin does not require much space, it contains only a small CSS file, and several dozen JavaScript strings code, which are added if necessary. It is quite easy to manage, quite flexible, and also contains many additional options, such as:

  • Shortcodes for placement within content;
  • Display in the slider and tag cloud;
  • Adding several widgets to one page or post;
  • Unique CSS classes;
  • Possibility of commenting;
  • Distribution by categories or tags;
  • Styling using filters and template files;
  • WP-PageNavi support;
  • Export and import settings.

How to use Testimonials Widget

Creating reviews

After installing and activating the Testimonials Widget, you will see a new section in your WordPress admin panel called “Testimonials”. It contains a list of all the reviews you've created. To make a new one, just click on the “Add New” button at the very top of the window.

After this, a post editor window will open in front of you with some custom fields to fill out. The title field is for the author's name, and the content field is for the content. Below there will be a section with additional fields to fill out. These fields do not have to be filled in, but you can do so if you want to add information such as: position, location, email address, company and URL. In fact, these additional fields can be used for anything, they will be displayed along with the content, so they can be adapted for different purposes. In addition, the plugin makes it possible to easily add an image of the author using the “Set Thumbnail” button.

Settings

If you go to Testimonials -> Settings in your WordPress dashboard, you will see several different tabs with options designed to change the configuration globally. These options affect all widgets, but only those created after making changes. Unfortunately, all of them are not in Russian, which will complicate the setup somewhat for those who do not speak well English people, but this instruction will help you understand them better.

The “General” tab contains general settings. Here you can disable the quotes that enclose the content and hide the display of the standard caption. In addition, you can enable or disable indentation for lists, choose their location, enable shortcodes and videos, exclude standard CSS, specify the purpose for Tag URL .

In the “Fields” tab you can hide certain fields. You can hide all the fields that are present in the post editor, such as email, title, and even quote. Keep in mind that these options can be separately overwritten in the widget settings, so this is only useful when you want to make drastic changes.

The Selection tab allows you to filter specific post types and taxonomies. If you only want to include a specific category, you can enter its name in the Category Filter field. The same can be done with tags and individual posts. In the case of posts, you will need to enter their identifiers in the appropriate field, separated by commas. In addition, it is possible to select a standard limit, which determines the number of reviews displayed on the page at one time.

The Ordering tab is very simple, it allows you to change the order in which the list is displayed. You can sort it by content, by author name, or by any meta fields such as email and location. Select the field you want to sort by from the drop-down list. Then, select "descending" or "ascending" to sort in descending or ascending order respectively. It is possible to randomly sort the list, to enable it, just check the box for “Random Order?”.

The Widget tab allows you to change settings for the dragged widget. You can change the title, number of content characters, width and height, remove spaces, and set many other parameters that will affect the display. One thing to note here is that if it has already been created previously, you will need to delete it first and then create it again for the changes to take effect.

The Post Type tab allows you to change the editing screen and archive. Here you can allow visitors to comment, change the default title, which will display the archive and single post page. Well, the last tab is “Reset”, intended for importing and exporting settings, as well as resetting them to the standard state. Import and export will be useful if you have more than one WordPress site and want to connect the plugin to all of them at once. With these options you won't have to make the same changes every time.

Adding reviews to the site

Now that you've gone through all the basic options, modified them to your liking, and were able to make a few test posts, you have three different ways to add them to your WordPress site.

  • Using the widget. Go to the “Appearance -> Widgets” section, find the one you need and drag it to the sidebar. You can change specific settings before saving.
  • Using a shortcode. Standard shortcode for displaying a list, but you can use additional ones. They can be found in the “Settings” section, in the “Shortcode Examples” tab.
  • Using the function. You can embed directly into template files using the "testimonialswidget_list()" or "testimonialswidget_widget()" functions. More information about using the API can be found in the documentation.

If you decide to use a widget, then you have 5 options to choose from: latest, categories, archives, slider, tag cloud. In principle, the global options that you changed before will be quite sufficient for them. However, it is possible to overwrite the default settings using the drop-down menu available before saving. After changing the settings, all you have to do is click the “Save” button, and the widget will appear in the panel to which you moved it.

If you decide to use shortcodes, and this is the most flexible option, since it allows you to place reviews on any page or individual post, then the options here need to be set using special parameters. Apart from this, there are several different shortcodes that allow you to display them in different ways, such as:

  • – Archive from a month ago;
  • – Output of categories;
  • – Last;
  • – Rotation or static;
  • – cloud of the most frequently used tags;
  • – displays examples of the most popular tags.

Each shortcode can contain certain attributes that are intended to apply any function that the plugin contains. For example, let's say you want to display a list with a 100-character limit, from a category called "myproduct", in random order, with the location field hidden. It will look like this:

Or, let’s say, you need to display a slider with only 10 entries, under the tags “new” and “best”, with a height of 200 and the title “Hello World”. To do this you need the following shortcode:

These are just a few examples, in fact, the plugin allows for many more combinations, a full list of which can be found by visiting its WordPress directory page.

The only thing left to do is to change the display style to the one that best suits your WordPress site. By default, all reviews are inside a special HTML blockquote element and each meta field has its own class. Thus, they can be easily modified using custom CSS styles.

Prices

Conclusion

The Testimonials Widget plugin is considered one of the best solutions for adding reviews to a site running the WordPress CMS, both in the opinion of users and in the number of active downloads. It has everything any user could need and more. Thanks to its flexibility, it can adapt to almost any task. In addition, even its free version is constantly updated and supported by developers who solve problems, including through communication on the forum. All this makes the plugin stand out from other similar solutions, which is why many users install it on their WordPress site.

Click on fields and remove the unnecessary ones. You can add your own, arbitrary ones.

Strong Testimonials - setting up custom fields

I left: Name, Review, Photo. Click save.

Creating a comment list display

Setting up custom fields in the first view

We carefully read what applies to what. Don't forget to add your custom fields to our new created view and remove those that no longer exist.

comments for wordpress - view settings

Setting up styles

Yes, here in general everything can be left as is. You'll figure it out later.

  • Template is a template. Play as you wish or leave it as default.
  • Layout- in one column or in two, rectangular reviews or not, it’s all a matter of taste and color. We leave it as it is, because the view can be changed later.
  • Background- background. We leave it as is or play at our own discretion.
  • CSS Class Names— and here it’s better to indicate your class. For example my_otziv
  • Click the save button

Let's create a new page and call it - Reviews. We insert the shortcode of our first type there — this shortcode is responsible for displaying the comments themselves. id - can be anything.

Creating a form in the Strong Testimonials plugin

On the left, in the menu, we find testimonials>Views, go to our views and create another new one. Yes, yes, another new species.

Click save on the page and view it. As you can see, we now have a page with a feedback form. But problems arose. You need to embellish it and do it in your own language. Not satisfied Required Field And Add Testimonial etc...

Additional settings

Go to menu -> testimonials -> settings -> form

We replace the form descriptions with our own. See photo:

Add reviews through our form on the created page Reviews. Go to the admin panel -> menu -> testimonials -> and approve or block them.

Every little thing can be configured in this plugin, for example: What is your name? (name or full name) - this is editable in the fields . This expression can be put inside the form. By rearranging this phrase with Label on Clue- see the designer on the right! You can separate the form from the output of comment lists with a header.

Copy CSS styles

since we gave each type its own style:

  • my_otziv— to display reviews
  • my_form_onziv— to display the form

then, externally, you can adapt the display of the list of reviews and the form itself to the style of the site.

Video: Reviews page. Complete step-by-step instructions

Conclusion

Strong Testimonials - a plugin that makes it easy to organize arbitrary communication with visitors who can easily share their impressions of your services.

Peculiarities:

  • Creating custom fields, reminiscent of a constructor
  • Intuitive interface
  • Easy integration with shortcodes into blog pages
  • Creating widgets
  • Good rating
  • Constant update
  • Partial Russification

English testimonial - evidence] - a marketing technique when promoting a product: a respected character or an ordinary consumer talks about his personal positive experience of using the product. T. is a kind of letter of recommendation, a laudatory description given to a product in advertising by the “consumer”. Often involves the use of paid positive opinions and statements of popular people, pop stars, sports stars, other celebrities and leaders who are authoritative for certain target audiences. Typically used for products that people rely on advice to choose from. By the 21st century “conscientious” T. has practically flooded domestic advertising of sunflower oil, washing powders and cleaning products. A creative example of a counterproductive approach was the series of videos “Liquid Plumber” - a remedy for clogged pipes. It is shown how real Russian plumbers, who would normally be experts in classical plumbing, begin to perceive the new product as a competitor and protest against it, since it takes away their work. The target audience of the brand was shown as a modern urban woman 25-40 years old with an average and above average income, who takes care of her home and family, paying due attention to cleaning, but does not like to spend a lot of time on it. The consumer knows and applies both her mother’s traditional recipes and innovative formats appearing on the market, so she chooses a liquid plumber rather than a real plumber, with whom she tries to avoid communication. T. is common both in regular off-line advertising and on the Internet. T. as laudatory reviews about the company’s activities, its products or services are usually posted by the company’s clients (if it is a b2c oriented company) or its partners/affiliates (if it is a b2b company). T. also exists on the Internet under the guise of “lost” letters, messages in chats, forums, blogs (network diaries), etc., and therefore received the name “virtual consumer management technology” (Ma-nagement of Virtual Consumers, MVC). The goal of MVC is to create a character that does not exist in the real world, whose actions effectively influence the target audience. The set of MVC tools is simple: a) personal website, blog of a phantom consumer; b) letters coming to community members on his behalf; c) his active activity in online communities - forums, chats, bulletin boards. All three of these elements of false life are intertwined and support each other, broadcasting a given advertising message to potential consumers. MVC apologists argue that using a virtual consumer strategy, most of the mass market can be reached with just ten characters, whose lives can be supported by three editors. The basic rules for preparing T. may be as follows. The main goal of the T. site is to show people who came to your site for the first time or want to become your client or partner that they came here for a reason, and they will not be deceived here. Therefore, T. must first of all be trustworthy, truly human (and not “author’s”), and only then informative, anticipate the questions of those who will read them, and, if possible, answer them. Since different people may have different questions, it is best to place several different T., which will “answer” these different questions - about the company, about the product, about the address of the point of sale, changing them, like banners, every few seconds or even organizing the link “Read more testimonials - see other T.” But there is no need to turn the site into a guest book! When presenting the opinions of “authoritative people,” it would not hurt to provide, in addition to their names and photographs, links to their websites, indicate opportunities for contact, etc. A.P. Pankrukhin Danilova G. The second appearance of the object // Advertising Industry. 2005. 25 Jan. Kotin M. The consumer who does not exist // The secret of the company. 2004. No. 15 (54).

It is a simple looking but useful testimonial plugin for your website. You can show unlimited testimonials without headache. It can also be inserted anywhere in the template file|

OT Testimonial is a highly-customized Wordpress plugin without fee. It helps you to show testimonials from customers, readers and other users. Normally, people want to know users’ opinions before making a decision. That’s why testimonials should be shown on your wordpress website. OT Testimonial is built on the base of Bootstrap Carousel, and be easily to turn into action on wordpress theme which are developed on bootstrap 3.

It is a simple looking but useful testimonial widget for your website. They are able to show unlimited testimonials using widget setting, add on more testimonials that you want on the wordpress website with diversified layouts, such as:

Testimonials slider with 1 column
+ Testimonials slider with 2 columns
+ Testimonials slider with thumbnails
+ Testimonials with grid layout
+ Testimonials with list layout

Note: OT Testimonial is compatible with most of all the browsers like Firefox, Internet Explorer(IE9+), Chrome, Opera, Safari etc.

Features

You have various ways to display the testimonials from customers or clients: in a slider form or with grid and list layout. Just one click and will have a beautiful testimonial section that fits your website's design.

OT Testimonial Widget comes with responsive design. You can view the module display perfectly on any mobile device as well as desktop. For mobile edition, the module is very lightweight due to our high optimization.

It's dead-easy to use OT Testimonial Widget.

You will find it simply to create your own slider style suitable to your template without knowledge of PHP, HTML, or CSS. The slider preview in admin panel will let preview it live before publishing.

I’ll tell you how to rotate customer reviews of your services and products on your website using the free Testimonials Widget plugin and more.

Why do you need reviews on the site?

A selling website without customer reviews now looks a little strange. It's no secret that reviews often help make the final decision when purchasing goods or services and increase trust. There are many studies on this topic that prove the positive impact of reviews on purchasing decisions. Colleagues from Hidden Marketing recently shared specific numbers.

As we see, to refuse such powerful tool sales are not very reasonable, to put it mildly.

How reviews work

Visually, the review system is a formatted list, often in the form of a dynamic carousel or slider, which includes the text of the review itself, some media content, information about the author, sometimes some contacts, a rating of a product or service.

Technically, the work of the review system looks like this: after purchasing a product or service, the buyer is asked to leave a review, he fills out a certain form, sends it to the seller, who moderates it: approves the publication, sends it for revision, or prohibits it. After approval, the review appears on the product/service page and in the general list of reviews.

In practice, such fully automated systems are rarely needed. Large Russian sellers integrate with Yandex Market reviews, foreign sellers with Google Reviews, etc. For an average website, a simple form is often enough feedback, manual processing and publication of reviews.

Reviews in WordPress

Development usually comes down to registering a new post type (CPT) with some logical name testimonial, layout of the list, review page and linking it to goods or services.

Let me remind you that registration of new post types in WordPress is carried out in the file functions.php as follows:

// Register CPT add_action("init", "create_post_type"); function create_post_type() ( register_post_type("testimonial", array("public" => true, "has_archive" => true, "exclude_from_search" => false, "publicly_queryable" => true, "labels" => array("name " => "Reviews", "singular_name" => "Reviews", "menu_name" => "Reviews", "all_items" => "All reviews"), "supports" => array("title", "editor" , "thumbnail", "custom-fields", "page-attributes"),));

Do simple system You can write reviews on WordPress without programming or plugins.

To do this, just create a page or post, name it “Reviews” and allow commenting. The simplest and completely automated system reviews are ready!

In premium WordPress themes, review systems are often integrated into the theme.

For example, in one of my favorite Bridge themes, review rotation is implemented as a slider.

Other commercial plugins.


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