Open a community in contact. Building a community from scratch
Are you interested in creating a VKontakte community? Then let's first look at the main differences!
The main differences between the Public Page and the VKontakte Group
| Group | Public page | Conclusion | |
| Purpose | For discussions and associations of interests | To publish news on behalf of a company or famous person | Choose the type of community that suits your goals. |
| Privacy | Open, closed, private | Open | The group can be made closed or private. The public page is always open. |
| Profile display | To view the groups to which the user is subscribed, you need to click “Show detailed information”. But they are not always visible: if the group is private or users have hidden their display in the privacy settings, you will not see them. | Public pages to which the user is subscribed are located under the block with friends, and this list cannot be hidden in any way. | People see interesting public pages on friends’ pages and subscribe to them. This happens less often with groups due to their poor location and privacy settings. |
| Inviting friends | Yes | No | You can invite friends to join your group. To do this, go to “Community Management” - “Participants” - “Invitations”. Public pages do not have this feature. |
| Posts from subscribers | In groups, you can enable the “Open Wall” mode. Any user can write a post on such a wall, and it will be seen by everyone who enters the group. However, such posts do not appear in the news feeds of group members. | Any user can propose a post in the public, administrators will be able to publish it on behalf of the community with the signature of the author. Before publication, the proposed post is not seen by anyone except administrators, and after that it appears in the news feeds of subscribers. | If you need moderation of posts, it is better to give preference to the community. |
| Changing community type | Yes | Yes | A public page can be transferred to a group and vice versa. But only the creator of the community can do this. Changing the community type again is possible only after 30 days. Also, to transfer the number of participants must be no more than 10,000, otherwise the decision will be made by VKontakte support at your request." |
| User Content | Not only the wall can be “open” in groups, but also almost all sections: photos, videos, music, documents, photo albums, etc. | Administrators in public spaces can give users permission to upload photos to certain albums - nothing more. Users cannot add anything else. | Want a lot of user-generated content? Then a group is best for you. As for the public, users can only upload photos and propose posts for publication. But even this is enough. |
| Places and check-ins | In group management, you can specify a location. It will appear in the description. People who will be near the specified place, when creating a record and attaching their location to it, will be able to select your group as a point to mark. | You can specify several places in a public page at once. They are displayed in the hotel block in the right column on the page. However, unlike groups, you can check in in these places only through the community itself. | If you are the owner of an offline business, your visitors often visit your establishment and check in, then you should choose a group. If there are few check-ins and you realize that this function is not effective and does not bring the desired result, you can always change the type of community. |
| Group | Public page | |
| Live broadcasts | ✅ | ✅ |
| Ability to pin a post | ✅ | ✅ |
| Subscribe to notifications | ✅ | ✅ |
| Community online | ✅ | ✅ |
| Detailed statistics | ✅ | ✅ |
| Comment ban | ✅ | ✅ |
| Goods | ✅ | ✅ |
| Money transfers | ✅ | ✅ |
| Applications and widgets | ✅ | ✅ |
| Dynamic cover | ✅ | ✅ |
Perhaps these are all important differences.
Most likely, you don’t need a group “just to have it.” You are pursuing a specific goal, right? Most likely, you want to make your brand more recognizable, or perhaps you want to increase sales or you want to attract new customers. To achieve these goals, it is very important to properly create a VK community and configure it. I will help you deal with this quickly and completely.
Are you ready to learn all the intricacies of doing business on VKontakte?
Then let's get down to business!
How to create a VKontakte group?
Creating a group on VK in 7 simple steps:
Important! The title should contain a keyword by which potential subscribers can search for you.
- Fill in information about your group:
- Come up with a page address
The page address should be simple and memorable so that it is not difficult to find you.
- Create an avatar for your group
- If your company has a brand name, then decorate the avatar with the colors of your company, and also use the logo to better remember your company.
- When searching, the first thing a person sees is the group’s avatar. It is visible in the news feed and in search results. Your task is to make it very high quality!
- The avatar should be meaningful and intriguing. If you decide to add text to it, check whether it will be readable in miniature.
- Community Avatar - 200 pixels wide x 500 pixels high
- Use no more than 2 fonts.
How to create a menu for a VKontakte group?
For easy navigation subscribers on the site, they often use a menu when creating a VKontakte group. 
The main features of a good menu:
- Everything is structured;
- It is easy to find the information you are interested in;
- Beautiful and clear design.
How to create a menu:
This post will be pinned to the top so that new subscribers will see it immediately.
To prevent a new subscriber from changing everything in your menu, make sure that only the group administrator can edit. Allow subscribers to view only.
Let's take a closer look at how to properly set up a group.
How to set up a VKontakte group?
Community settings are on the right and they are divided into sections. 
IN this section contains basic and additional information: 
Name. You have already come up with a name, but you can change it at any time.
Description of the community. The description should reveal the essence of your community, its purpose, and detailed information about the community. Remember, the description should not be too long, it should be no more than 10 lines. 
Group type.
There are 3 types of group:
- Private
- Open
- Closed
When you choose a group type, follow the prompts. 
Community topic. Choose the right topic for your community. 
Website. If the materials that you will publish relate to your site, then enter the address of your resource in this field. 
Addresses. If you have an establishment, then you can indicate the work schedule, breaks and working days. You can make the block the main one in the settings so that clients see it at the top of the community. Then users will be able to see your location and get directions to it, which is very convenient.
Another very convenient function is available to the community administrator. It can display one button and assign one of the following actions to it:
- Call by phone or VK.
- Write by email.
- Open a website or community.
- Go to an app on your phone or community.
Hello friends!
In today's article I will talk about the settings of the VKontakte group. Where to find them and what needs to be indicated in them in order to promote more effectively in VK. In general, the information will definitely be useful, so read below.
What are the settings for and where are they located?
Initially, when you create communities, you immediately go to the VKontakte group settings and there you need to set all the necessary data. In addition, usually the group settings constantly change depending on the tasks, and I’ll tell you where to find them later.
In the screenshot below, I showed where you can get to the settings of your community, namely by clicking the “Manage Community” button under your community’s avatar (in the case of a public page, it will say “Manage Page”.
Basic settings of the VKontakte community
Let's go through the basic settings of the VKontakte community.
Other community settings
Now let's look at the other tabs. “Participants” tab. Here you can see who is in your community, and also, if necessary, remove someone from the community.
These are, in principle, the basic settings of the VKontakte community. You can easily figure them out yourself, but if suddenly you don’t work in social networks at all and you need promotion, then you can safely contact us.
I provide consultations and also help promote VKontakte communities.
I hope you found this article helpful and will share the link on social media. Also, don’t forget to subscribe to blog updates to stay up to date with all the events.
That's all, bye everyone!
Have you decided to create a community and don’t know where to start? To create a community, you need to think through even the little things that will help promote it in the future.
I’m starting this topic at the risk that community.ru will remain just a brochure on creating a community on the Internet. Well, oh well, they learn from mistakes.
Know the purpose
So you want (or need) to create a community. Where to start?
Well first, start with a goal. Imagine the end result when you already have a developed and active community. What will you achieve with this? Without a clear idea of what a community is needed for and what it should be like, you may not get down to business.
Think about the questions:
- What size should the community be?
- Who will be the participants? Age, occupation, views, interests...
- What will attract people to your community? What will hold them back?
- What topics will be discussed? To what limits?
Study the market
Perhaps for some communities the word market is not appropriate, but I couldn’t find another one. This means that you need to find out whether your topic is of interest on the Internet, and whether there are already existing communities on this topic. Perhaps your topic is of no interest to anyone, maybe they haven’t gotten around to it yet. Perhaps there are already developed communities on your topic, from which yours will differ in nothing but an empty forum.
You should not create a new community if you have found an existing one that suits you. You can manage a community without being its creator. It’s another matter if existing communities do not satisfy you (or you want to make money on your own). Then realize what your difference, your brand, will be.
Come up with a plan
There are basically 2 ways to create (promote) a community. The first one is based on direct marketing. You invite participants, participants invite friends... The second is mass. Your site is in the first search results for popular keywords and receives crazy traffic.
You need to consider both options. And... maybe give up the idea :(
You can easily decide on the second option. Make a list keywords(phrases) that people can type into a search engine to find information about your topic. See how often these words () are requested. Look how much competition there is for these words in search engines (how optimized the sites are for these queries in the search engine results). Assess your abilities and capabilities in website promotion. And it will immediately become clear whether this option is worth counting on.
The first option is more difficult. It all depends on what connections you have, whether you have a team interested in creating a community, whether you have time, and how great your desire is. If you are alone, busy all the time, don’t see much potential for the topic, and you know for yourself that in a week you’ll have cooled down on the idea, then maybe it’s not worth wasting your time?
Create a site
You have already imagined your community in the future. Then it will probably be easy for you to decide on the technologies that need to be used in your community. Of course, to create communities you need to use interactive technologies, i.e. those that allow all site visitors to create content (forum, wiki, blog...). The site should have as little static content as possible (but this is a topic for another article).
Main! You should not immediately install all the technologies and features that you imagined in the developed community. You cannot start straight away from 4th gear. Community is a developing organism. Discard everything that is not necessary to start a community. Simplify everything. Remove all features not yet used. (See Creating ABC Communities)
As the community evolves, technology will evolve.
Technology usually makes it possible to restrict access. But even if you want to create a super-closed community where only a select few can enter, it is still recommended to start with an open format. Even though possible problems with spam and loss of information. Make backups.
Create Content
In order to have something to discuss, to have something to build on, and in general so that people will come to you and not immediately close the window, you need to create starting content around which a community will be formed.
Collect articles on the Internet on your topic. By the way, when you write a letter to the author asking for permission to post an article on your site, do not forget to invite him to participate in creating a community (see the next point).
Surely you have your own ideas and considerations on the topic. Post them on the website as well. Do not try to write too abstrusely and competently. With your articles you set the format for visitors. It will be easier for visitors to start by expressing ordinary thoughts than by trying to create a masterpiece.
Come up with (or find) useful services for visitors. For example, sending SMS, a translator, searching the forums of other sites, tests... Collect links to the most useful resources on your topic and make your site a convenient entrance to other resources. Despite the fact that a visitor will move from your site to another, he is more likely to add your site (where there are many interesting links) to his favorites than, for example, a page with an article on another site.
Just don't treat the forum as content. There is no need to build a complex structure of sections and forums that completely covers the topic of your community. This will only slow down development. (Cm. )
Create a team
It's good if you already have a team. Those. acquaintances, friends or colleagues who are also interested in creating such a community. Having a team makes it easier to start a discussion. Move some of your communication from email correspondence to the forum. It's easier for visitors to join a discussion than to respond to your post on an empty forum.
If you are initially alone in your views, you will have to create a team. Any developed community begins with a small team, which later becomes the government of the community. Building a team is a very interesting thing. Essentially this is headhunting (hunting for talent).
First, your site should make preparations for the arrival of guests. Create 1-2 interesting topics (questions) on the forum. Moreover, it is desirable that the topic should allow for the possibility of continuing it by you (i.e., it should be similar to a blog). In order to periodically update the forum, and not leave it frozen at an aging date.
For example, on the community.ru forum, I started with the topic “The most successful communities.” As I work on the Internet, I will be able to find new interesting communities and expand the list by creating new posts on the forum. Let's see what comes of it :)
Search forums and blogs about your topic. You will probably find people somewhere who have discussed issues on your topic with interest. First, try to study the person, understand him, whether he is right for you. If yes, write him an invitation, and not a template one, but a personalized one. With links to his statements. With a specific request (for example, make a page for *** in your wiki database).
Remember: one (talented) person is a LOT. This is much better than the crowds of onlookers who might find your site in a search engine, look and leave.
Participate yourself in other forums with similar topics (where your potential participants can communicate). Just don’t register in the forum and send an advertisement “New forum! Everyone is here." At best, you won't be banned. It’s better to put the address of your website in your Signature and communicate. Be an interesting conversationalist. If they are interested in you, be sure to follow the link (which will be under each of your messages).
One more tip. Be honest. Of course, you can create several virtual forum participants and depict an imaginary discussion. However, you won't be able to do this for long. You just won't be interested. And if potential participants find out about this, it will not do you any good. People don't like to be deceived.
That's all for now. Although the topic of creating communities from scratch has not yet been revealed. If you have ideas, write directly here.
A group in contact can be anything. This could be a store, media, personal blog, or just a community of interests.
If you plan to sell goods and services or just want to create your own community, then you definitely need to start groups on social networks. First, we’ll figure out how to create a VKontakte group, and then you can choose the desired community format for yourself.
There are 3 of them on VKontakte:
1. Group
2. Public page (public)
3. Event
1. Preparing to create a VKontakte group
Go to your page and look at the menu on the left. Find “groups”. If there is no such item, then move the mouse over “my page” so that a gear-shaped icon appears and click on it.
Check the box next to the group and click the “save” button. Now in the left menu you will have a new “groups” section, click on it.
In front of you you will see a list of all the groups to which you are subscribed #1. On the tab under number 2 you will see all the groups that you manage.
That is, all the pages that you have created or to which you have access as an administrator or moderator will be visible here. More on this below.
2. Create a VKontakte group
Click on the “create community” button. Come up with a name for your new group.
The name should clearly reflect the essence of your community. By name you will be found in searches, this will allow your community to receive free subscribers and clients.
Group names are very well indexed search engines. It will also go from there.
Now you need to decide on the look.
Group– suitable for communities where active activities are planned. For example, you need to create many different topics and discussions. Groups are somewhat similar to forums, in which there are many different threads and discussions. If you plan to make a closed community, then you will need to select a group. There will be no such option on public pages.
Public page (public)– suitable for quickly sharing news. Great for blogs, media, business, entertainment. Most communities choose this format for its simplicity and convenience.
Event– suitable for organizing meetings, concerts and other events that should take place on a specific date.
Select the topic as accurately as possible and click on the “create community” button. If your topic is not on the list, then choose a similar one.
Define the page type. I put – organization or website. Don’t forget to check the box and click on the “create page” button.
Congratulations! Your first group has been created, now you need to make it presentable.
3. Setting up a VKontakte group
You are now in the administrative part of your group. From here you can set up and design the community. These settings are only available to you for now.
You can change your name at any time. But you shouldn't do this too often. VKontakte also doesn’t like it when a community works on one topic and then abruptly switches to another. For this you can get the group blocked.
This line can be edited. Remove all numbers and letters and write any name in Latin letters. If it is free, then it will be yours.
Community Cover – The cover must be 1590x400 pixels in size. Try to choose a high-quality picture, people love high-quality and beautiful pictures!
You can make such covers yourself or order them from freelance designers. If you don’t have money, you can pick up a picture from the Internet. Or you can make the cover using .
Just change the size you need. That's exactly what I did for this example. Click “upload” and select the prepared image. Click “save and continue.”
The foundation date may not be set. It takes up extra space and doesn't make any sense.
Let's move on to the “sections”. Select the desired items that will be displayed in the community in the right column.
Photo albums. Suitable for those who plan to add a lot of photos. For example, if you work with flowers, you can upload pictures by category.
Audio recordings. You can upload entire albums of music and it will be available to your subscribers. All bands do this.
Discussions. Gives you and your subscribers the opportunity to create and participate in discussions on various topics.
Events. Allows you to schedule some kind of event for your subscribers.
Places. You can put a GEO tag. For example, you created a group for a business that is located in your city. You can add an address to this label where customers can find you.
Contacts. If required, you can indicate your contacts so that people can contact you by writing in private messages or by email.
Main block. Select the main section, which will not be located in the right menu, but on home page. Usually there are goods there.
Goods. If you plan to sell goods or services through VKontakte, then check the box. Additional settings will open in front of you.
In which you can specify the delivery region, currency and contacts to contact you. Click on “save”.
Let's go to the “comments” tab.
Leave a checkmark if you want subscribers to be able to comment on your posts and news. If you don't want to follow comments, turn them off.
Section “Participants”. Here you will see all your subscribers.
Leaders. In this section, you can add assistants who will fill the community with useful content, answer questions and keep order. Such people are also called “helpers”.
Be careful when choosing your credentials! By appointing a person as an administrator, he will have control over your group. Appoint as administrators only those people you trust 100%!
Black list. Here you can add all spammers and other unwanted people. Hand out “bans” to all the impudent people! By blacklisting a person, he will never be able to see posts in the community or leave comments again.
Messages. By connecting messages, your subscribers will be able to write to you directly from the group. It is very convenient if you need to quickly answer customer questions and process incoming requests.
By checking the “add to” left menu”, the group will be displayed on your page in the left menu. This is very convenient for moving from your page to a group and back.
We will return to the application section a little later, but for now our group is ready to work, let's start filling it out!
4. Forming a VKontakte group
Go to the group's main page. You can find it in the left menu or in groups.
Let's add an avatar. Choose a square photo for your avatar.
The photo should be clear and reflect the essence of your group. When you add news, all subscribers will recognize your group by this small image.
Let's pay attention to the menu on the right. All the extensions that we specified in the “sections” appeared there. You can always disable unnecessary ones. Now you can fill in the sections. Photos, videos, music, products, topics for discussion, etc.
Add a product. We select the appropriate category for our product. We write down the name and description. In the description, try to describe your product or service in as much detail as possible.
We upload several photos from different angles if required. You can get by with just one photo. We indicate the price and click “create product”. There can be as many goods as you like.
You should not have any difficulties filling out other sections; everything is very simple and clear.
5. Live broadcasts in the VKontakte group
VKontakte has the opportunity to conduct live broadcasts with your subscribers. This is very convenient if you are engaged in online training or broadcast other information.
To start a broadcast, click on “add video” and select “create broadcast”.
To broadcast from a computer, you need special software. If you want to broadcast from your phone, then install a special mobile application.
VK Live for Android
VK Live for iOS
6. Add a VKontakte entry
Let's post our first entry in the group. To do this, you must have prepared text, photos or videos in advance.
Click on the “what’s new” section and write any text. If you have large text, then divide it into paragraphs, it’s easier to read, especially from your phone.
Now add to the text a beautiful photo on the topic of your community. Always remember that beautiful photos evoke more emotions.
Click on the camera icon and upload a picture from your computer.
If you want to make changes, click on the 3 dots next to the entry and select “edit”.
7. Create a VKontakte poll
You can create a poll for a post. A cool feature that allows you to engage your audience more.
Click on the “more” button and select “poll”.
Ask an interesting poll and place the answer options, click “save”.
8. Set a timer for recording
Another useful thing in creating themes is a timer. A timer allows you to release pre-planned posts to a group at a specified time. You can download in one day different topics a week or even a month in advance.
The timer will be available in a post that has not yet been published. Create a new topic, insert text, add a photo, then click on “more” and select “timer”.
Now all you have to do is set the desired date and time and click on the “queue” button. The same should be done with the rest of the entries.
9. VKontakte community statistics
In the upper right corner there is a menu from which you can always get to the settings of the group where we were originally located. It's called “community management.”
There is also a number of useful functions. For example, statistics. Click on it and you will be taken to a new section.
Here you can watch the growth and activity of your group. See the daily reach of your posts.
Knowing the gender and age of your audience will make it much easier for you to communicate with them. If the audience is an adult, then there is no need to show them pictures with “stupid” humor.
This audience is very valuable and needs to be given useful content.
See what cities and countries your subscribers are from.
Analyze which posts get more shares and likes. This will help you better understand what exactly your people like.
9. How to transfer a group to public and back
If for some reason you suddenly want to transfer a public to a group or vice versa, you can do this in the main menu. Just click on “transfer to group”.
Before translating, please note a number of changes you will encounter. Next time you can change only after 30 days.
10. How to create a VKontakte conversation
You can create your own chat on VKontakte. To do this you need:
1. Go to “messages” and click on the plus sign.
2. Tag friends with whom you want to communicate.
3. Enter the name of the chat and click “create conversation”. If desired, you can set a chat picture. Ready!
11. How to delete a VKontakte group
Once you have created a group, you cannot delete it. The only thing you can do is remove all members from it and make it private.
Then disable the ability to add new topics and comments and unfollow her yourself. In any case, the group will belong to you. By the way, an unlimited number of communities can be created.
12. How to create a VKontakte group from a phone or tablet
You can create a group from a mobile gadget only if you go to full version VK website. IN mobile application there is no such possibility.
Open a browser on your phone or tablet and enter vk.com in the search bar, then log in to the site. I'll give you an example of how I do this from an iPhone.
Click on these 3 dashes and select “full version” in the drop-down menu.
Now you have access to all the settings as for the web version. Go to groups vk.com/groups and click “create community”. All settings are the same as we did above.
After you complete all the settings, you can install it on your phone or tablet additional application, especially for group administrators.
VK Admin for Android
VK Admin for iOS
The application is very convenient to reply to messages and view statistics.
13. Useful VKontakte applications (widgets)
Go to the main menu and select “applications”.
The list of applications in VK is constantly updated. I'll show you the most interesting ones.
When working with email, you will constantly have to deal with the fact that your letters will end up in the spam folder. This is excluded here. It is very good to sell through this tool. Anyone who has worked with email will appreciate this widget. Spam is strictly prohibited.
Widget in the community. This widget addresses the visitor who visited your group by name.
You can see how it works in the picture. I entered someone else’s group, and the widget immediately recognized me by first and last name.
Most people are surprised by this trick, start reading the text that is written there and happily do what they are asked to do. Be sure to use this tool in your community.
Conclusion
Creating a VKontakte group is very simple, follow these simple step-by-step instructions and you will not have any difficulties.
Design your community beautifully. Choose an attractive cover and avatar.
Make interesting posts and engage your followers in discussions using polls. The higher the activity in the community, the better your community is ranked (more people will see the post).
Keep an eye on the statistics and start your group, and then from there.
If you have any questions, ask them in the comments, I answer all comments!
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Greetings, dear readers. Social networks have long been part of our lives, so it is simply vital for all owners of absolutely any business, both traditional and remote, to run them in order to be successful, so today we will talk about how to create a group on VK.
VKontakte, despite the growth of Odnoklassniki and Facebook, and even despite Instagram, remains the leader in promotion, there is a simple explanation for this.
Benefits of social VKontakte networks:
- Different audience segments.
We know that in OK the main audience is women over 30 years old, mainly from the regions, on FB - the most affluent audience, on Instagram - advanced youth. VK has all these segments from children to bankers.
- Habit of buying online.
VK people have developed an understanding of online shopping, they are happy to buy goods without leaving their favorite social network. networks, this is the so-called autonomous trading, i.e. when we do not transfer a person to external sites.
So, we need to sell through social media. VKontakte network, what needs to be done for this?
There are 2 vectors of promotion through VK:
- Creation and promotion of your community.
- Purchase of advertising in existing ones.
We will consider both options, and today we will talk about the first.
Many people here have a question: how many of them to create: one or several?
How many communities to create for business?
In some cases you need to create one thing, in others you need to create several different ones, everything here is individual and depends on your business.
Most often, for one business it is still better to create one group or public page; we will analyze which one is better to choose further. For example, if you have a travel agency, then you do not need to create several communities for different tours, for example, “Tours to Egypt”, “Tours to Bulgaria”, etc., because their promotion will not be as effective as if it were there was one community.
It is necessary to create several communities in the following cases:
- Different audiences.
If your product is consumed by different audiences, for example, if several businesses operate under your brand, it is a mistake to create one community like “Freight transportation in Perm and cheap abstracts.”
In this case, you need to create separate communities, because these are completely different offers for different audiences and different content is needed here.
If a subscriber receives more than 40% of the content that does not correspond to his interests, then he will leave such a community.
- Bilingual business.
If you have interests, for example, not only in Russia, but also in the CIS countries, then you cannot maintain one community in different languages.
- Differences between offers in different regions.
For example, Internet providers do this, since their tariffs differ in different cities.
- Very intense marketing policy.
For example, the Wildberries store, it has many subscribers, the store has a lot of activity, is advertised, in this case you can highlight different directions, they do just that, they have a common community, there is a separate public for selling household goods and a group with children's goods , there is also a division by country (Belarus, Kazakhstan), etc.
The more targeted information a subscriber receives, the higher the likelihood that he will take the action we are targeting.
When we have decided on the required number of communities to develop your business, we proceed directly to its creation.
How to create a group on VKontakte step by step?
Step 1. Go to your VKontakte page, select “Groups” in the left menu and click the “Create Community” button.
The following window appears.
Step 2. Let's come up with a name.
I advise you to choose a concise and memorable name that will attract attention and reveal the essence of the group itself. In the next article I will talk in detail about how to choose the right name, and you can adjust it.
Step 3. Select the type of community.
What to choose a group, public page or event? Today, the difference between them is becoming less noticeable; the first, second and third formats have their advantages.
Below is a table that shows the differences between the different formats.
| Possibilities | Group | Public page | Event |
| Participants write on the wall | No | It is possible to disable this feature |
|
| Participants can “suggest news” to the community | No | No | |
| Participants can add new photo albums, videos, audio recordings, documents | It is possible to disable this feature | No | It is possible to disable this feature |
| Restricting access to community materials | It can be configured so that anyone can join, so that they can join only by invitation or by submitting an application, and only by invitation of managers | No | Can be configured so that all users or only those invited by the administrator can participate |
| Block with products, which is displayed on the main page of the community | Eat | Eat | No |
| Event start and end time | No | No | This format is really only suitable for some meetings; a reminder about the event appears the day before the start |
| Display on participants' personal pages | The list of groups is displayed in personal information only if the participant has not hidden it with privacy settings; in any case, no one views it | If a participant often visits your public, then he appears in the top 5 in the “Interesting Pages” block, the page’s avatar is visible there and there is a greater chance that one of his friends will see your community and enter it | The list of events is displayed in personal information only if the participant has not hidden it with privacy settings; in any case, no one views it |
| Community Invitations | You can invite 40 friends per day | No | You can invite members of your communities up to 5000 per day |
Think and choose what best suits your business: a group or a public page. Here, of course, it would be a mistake to create a public page like “Effective treatment of hemorrhoids,” because not everyone wants this to be displayed on their personal page, in this case, you need to make a group.
My advice is to create a group at the initial stage, so you can invite your friends to it, and when all those who want to join, you can transfer the group to a public page. The creator of a community can change its type independently, without resorting to requests from technical support. support, if the number of participants does not exceed 10,000. Just as in the case of transferring a public to a group, changing the community type is allowed no more than once a month.
Step 4. Click the “Create Community” button.
Your VKontakte group has been created, and you are in the “Edit Information” menu.
Group settings
- Name- we already have it.
- Community Description— here we write a description of the group, indicating what it does.
- Page address— we change the address to a more beautiful one than the default set of numbers, it is advisable to make it as short as possible so that subscribers can easily remember it and find you.
- Community Topics— select the most suitable topic from the list and indicate age restrictions.
- Website— enter the address of your website, it will be displayed on the main page of the group.
- Comment filter— automatically deletes comments containing obscenities or words you specify.
- Location— we indicate the address if you have an office or you have a regional group, or you want to promote a product in a certain city, for example, if you have a store or do manicures at home.
- Room in Snapster— indicate if it exists (photos similar to Instagram are shared there).
- Community Posts— if necessary, we connect community messages. This is a very convenient thing, messages are addressed directly to the community, and all managers can respond to them. The subscriber does not need to look for the group administrator, who often hides himself from the contacts block, in order to ask a question. And administrators will not get confused about which of their several communities the question is asked. To immediately see on your personal page that the community has received a message, you need to add your group to the left menu.
Next, we enable the functions that you will need and configure access for them (who can add and edit: editors and administrators or all community members). I think that there will be no problems with setting up privacy, especially since VKontakte prompts pop up.
I do not recommend disabling participants’ ability to comment and show all sorts of activity in albums and other things, and even more so in discussions, because the higher the audience activity, the faster your group moves. If someone sends spam or behaves inappropriately, then the blacklist will help you.
Let me just explain what materials are. We need them if we want the “Latest News” block to appear on the main page of the group, which is a wiki page; the name of the block can be changed and the page edited as you please.
If you have an online store, then connect “Products”, then cards with the products you created will be displayed on the main page of the community.
Congratulations, you now have your own VKontakte community, the next thing you need to do is to create it.
If something is unclear to you and you still have questions, please ask them in the comments, I will be glad to answer them. Also subscribe to blog news so you don't miss new articles.
