Updating Yandex serp search results. Updates of search engines Yandex and Google

Any SEO professional will tell you that they are never bored. Even if today the site has reached heights in the search results, tomorrow it can easily fall out of there. And it’s all because of the ill-fated Yandex updates!

Search engine updates

According to many experts in the field of SEO, website promotion in search engines ah, it’s like the eternal, never-ending “fun starts”. Even on holidays, when all people are on vacation, these “inhuman” search engines constantly update their ranking results.

That’s why tired SEO specialists and Internet resource owners have to stay awake and “pray” to the great search engine so that it doesn’t throw their sites off the top of the search results. All this happens thanks to Yandex updates:

An update in SEO is usually understood as updating search engine databases by including new elements ( new or updated web pages). This leads not only to the addition, but also to the “resorting” of resources in search results. That is, the search engine cache is updated. This is what changes the results of site indexing.

That is, if today your site was in the top ten of search results, then after a search engine update it may fall out of there.

Search robots are constantly “combing” the Internet in search of new and updated sites or pages. They record all new elements and changes in old ones in their cache. Then, at a certain moment, the search engine database is updated and, as a result, the next ranking occurs.

Items that are updated:

• New links;
• New content (text);
• Changes to already indexed pages.

Features of the update in Yandex

Google updates happen frequently, and therefore are not something unexpected. The situation with updating the Yandex database is much more complicated. When updating this search engine, several parameters are taken into account at once.

That's why " search engine update"can be divided into several phases:

• Updating data on the text content of web pages - this stage is called text update;
• Update data on link content - all new links and updates to old ones that are located on the pages of indexed sites are taken into account.

Most often, both update phases ( text and link update) occur simultaneously. But this does not mean that an article posted last night will be included in search results today. It's a little more complicated. If you believe the statistics, the period between two Yandex updates ranges from 3 to 10 days.

But such restrictions are not imposed on all types of Internet resources. Yandex databases regarding news resources and blogs are updated daily. And also all those sites that often post new materials and comment on them. The rest of the resources can only wait for the next global update.

Other types of Yandex updates

• SERP update – updating search engine results. That is, the positions of sites change. It is the final stage of the ranking process. The search update occurs after the search robot has collected all the data about new and changed links, text content of resources, and entered it into the search engine database. Based on this information, a list of search results is generated, which is issued in response to a user request. The list is not updated very often ( on average once a month). But it is impossible to predict its exact date.

The term “storm” is used to indicate the degree of changes that have occurred in search results. It shows the degree of change in search results as a percentage relative to the previous list. A search update of 25-40% is considered strong.

If the storm indicators exceed 40%, then we can talk about changing the algorithm for generating the list of search results (ranking).

• The update to the thematic citation index (TIC) is the most long-awaited for those who make money by selling links. There is a “re-evaluation” of thematic links that lead to your resource. Behind the scenes, the TIC update is divided into two stages: push-button and toolbar.

By push-button we mean changing the TIC indicators on the Yandex citation index button. It is the most accurate and occurs first:

TIC toolbar update is a change in the parameter readings in the Yandex browser toolbar. It comes later than the push-button update.

In Google, the equivalent of TIC is PageRank ( PR). But unlike the TIC, PR updates occur much less frequently. Therefore, it does not show the popularity of a resource (web page) at a real point in time not entirely accurately.

When will Yandex make the next update?

After the first update, Yandex remembers the new content. If after the second there are no serious changes in it, then the text ends up in the search results. The speed of text updates is also affected by the volume of new material and the complexity of the structure of a particular site.

The larger the volume of new materials and the more complex the structure of building a specific resource, the longer the re-indexing process will take.

The situation is a little simpler with predicting the next update of the TIC. It is assumed that the value of the total TIC of all resources in Yandex is an exact value and remains almost unchanged. Therefore, when updating the TIC, only its redistribution occurs. It happens 1-2 times every 30-60 days.

As you can see, no one can say exactly when Yandex will make the next update. But presumably this can be predicted by analyzing the dates of previous updates. To do this, you can use specialized services:

• seobudget.ru – the website presents in table form the exact dates of Yandex updates for previous periods. And below are the dates of expected updates for the two most popular search engines at once:

• tools.promosite.ru is another service. It features a large amount of analytical data on updates, presented in the form of graphs. In addition, this resource boasts the most accurate system for informing about Yandex updates. The check occurs every 3 minutes!

Using these update analyzers, you can approximately predict the next time Yasha will storm. And at least somehow prepare for this, even if only morally.

Since I have time, I started writing almost every day. And in today’s article you will learn about what an update is, what types of updates there are and where you can view them. If you are a beginner and have just recently created your first website, then this article will be useful for you to read.

Update– This is an update of the search engine database. An update is also called an up or in English update. There are several types of updates:

• Text update;
• Link update;
• Update Titz;
• PR update;
• Yandex.Catalog update;
• Update of behavioral factors;
• Update of the image search database;
• Mirrorer update;
• Favicons update;
• Search algorithm update.

Text update- all internal changes that were found by a search robot on the Internet are taken into account.

For example, you wrote new article on your website for a specific search query. A robot can visit your resource at any time and index a new post, but the site’s position for this request will not immediately change. They can only change after a text update. That is, such an update takes into account all the changes that you made within the site. Text update exists only for Yandex. As for Google, updates happen there very often and no one even tracks them.

Link update– it’s easy to guess that links are being updated: smile:. For example, you decide to buy several links to your resource. Don’t think that your site’s rankings will skyrocket the next day. No. They can only change after a link update. Many beginners do not understand this and check their positions every day. In order for the link to start working, at least a month must pass.

Update Titz– when updating, everything is taken into account by the Yandex search system external links. Based on their quantity and quality, the site is assigned a thematic citation index.

Titz update occurs approximately every two months. I’ll write where to watch it a little later. By the way, you can read two articles that I wrote earlier: “?” And " ?" Today there was just an update from Titz and my blog received the first ten: smile:.

PR update. Here, approximately everything is the same as in the previous cases, only Tits is assigned by Yandex and the entire site, and PR by Google and each page separately.

In general, PR is a rather strange indicator and I don’t pay attention to it when buying links. Firstly, it is updated very rarely (about once every six months), and secondly, this indicator is somehow unfairly assigned. For young sites, after the first up, PR can shoot 4, but for authoritative resources with a decent link mass, it will remain 0.

Yandex Catalog update. There is a Catalog where, according to Yandex, the highest quality Runet resources are present. You can get there either for free (but very difficult) or for a fee of 15,000 rubles.

The catalog is updated very often, on average once every two days. It’s not hard to guess that during an update, some sites end up in this directory, while others drop out. I don't understand why it needs to be updated so often? It would be better if Titz was updated at least once a week: smile:.

Update of behavioral factors.– this is how the user behaves on the blog. These include in the search results, the number of pages viewed, time spent on the site, etc. If, for example, behavioral factors improve on your resource, then you can notice an increase in positions only after the update.

Updating the image search database. The fact is that search engines have a special robot that is responsible for indexing images. Therefore, the results based on pictures change only after a special app. In order to find out which images of your resource have already been indexed by search engines, just enter the following address in the image search:
site:site
It works for both Yandex and Google.

Mirrorer update. Each resource must have a main site mirror with or without www. It can be specified in the robots.txt file, in webmaster panels and using 301 redirects. By the way, last method the most reliable. So, there is a special robot that is responsible for the main mirror. And even if you change the main mirror of your resource, gluing will occur only after update.

So, even if you make a favicon for your resource, it will appear in Yandex results only after update.

Search algorithm update. Sometimes it happens that search engines make changes to their algorithms. For example, they can add or remove some ranking factor, or they can simply weaken its influence on the search results. After updating the algorithms, as a rule, the output changes significantly. Thus, some resources sag to the bottom, while others, on the contrary, shoot up. If your site has seen a sharp drop or increase in traffic from any search engine, then it is quite possible that the algorithms have changed.

I think it’s clear what an update is and what they are, let’s move on to the next question.

Where to track update

On seobudget.ru you can find out the main updates, namely:

• Tits Yandex update;
• Yandex search results update;
• Yandex.Catalog update;
• PR update.

Also on this site you can see what the average update period is and approximately when the next update will be. Many newcomers ask: “When is the Yandex update?”, “When is the Titz update?” etc. The exact date of the apk is known only to the creators of search engines: smile:. The seobudget.ru service only makes a forecast:

Using pr-cy.ru you can also find out the PageRank update, the Titz update and the Yandex search update.

TCI updates are like an earthquake in seismically active regions. Everyone knows that this happens regularly. Everyone has long been accustomed to any consequences and can with a high degree of probability predict the time and factors influencing this process. And yet, every time an update of the Yandex TCI causes confusion, joy, disappointment, heated discussions, discussions and quarrels among optimizers - in general, the whole gamut of human feelings. Let's find out why.

TCI is a litmus test due to the lack of analogues

It just so happens that the TCI is the main clearly visualized indicator of the site’s authority in the eyes of Yandex. Due to the fact that the latter is the leader of the CIS search market, its attitude towards the site often becomes the determining factor in assessing the success of the promotion of this site. Of course, experienced specialists base their assessments on many other aspects, but for a person who is not too experienced in the intricacies of SEO, the situation is quite trivial: the higher the thematic citation index, the better the site. To some extent this is true, to some extent it is a misconception, but you can read more about this in the special material dedicated to TIC. In the context of the topic under discussion, it becomes obvious why many optimizers are so sensitive to updates to this indicator: each TCI update is a kind of litmus test for their customers. Who wants it to turn into a bad color?

What is good for the buyer is death for the seller

Any market needs criteria for evaluating goods and services in order to determine various niches, price levels, etc. The market for the purchase and sale of text links for search promotion is by no means an exception. The Yandex TCI update is a time of worry and confusion in the ranks of link traders of all stripes. If the update brought an increase in performance, you should expect an increase in prices for links from the lucky owner. The reaction to a decreased TCI is more reluctant and prolonged.

Ordinary TCI updates do not have a big impact on the market. Large players generally do not notice such fluctuations within one to two dozen points. The worries of little-known webmasters, as a rule, are offset by an increase in positions for the next update. However, sometimes Yandex presents surprises to the market in the form mass change The TCI of sites is downward. Some experts attribute this to the automatic filtering of a large array of “incorrect” sites (for example, the update in 2006, in which a large number of sites lost up to 50% or more in the TIC, is often explained by a filter introduced against the so-called “linkators”), while others They believe that in this way Yandex reminds the community that it holds the levers of market control in its hands.

The main thing after the Yandex TCI update is to remain calm

Recently, search engines (especially Yandex) have not been distinguished by the stability of their algorithms and smooth operation without constant changes in the rules of the game for optimizers. Professionals are already accustomed to such time pressures, and even the most unsuccessful TIC update is perceived philosophically: one way or another, any changes will affect competitors, which means that the task is to quickly respond to changes and make appropriate adjustments to the algorithms for promoting clients’ sites. When clients themselves understand this, business relationships last long and are beneficial for all participants.

P.S. You understood everything correctly: this is exactly what they do at Demis Group - calmly, thoughtfully, without haste or nerves.

Yaroslav SHAKULA, Demis Group

Hello, dear readers of the blog site. Any novice webmaster is faced almost immediately with such a concept as Yandex search engine update. Why webmaster of RuNet? Well, because Google, which dominates in a very large number of countries in the rest of the world, does not have such a thing as an update, except that you can only talk about an update, but again it’s a toolbar update, because the real value of the static weight of all pages indexed by this search engine system, changes constantly (in real time).

Yandex, in addition to updating the search results (changing the positions of sites for the overwhelming number of search queries), also has ap Tietz, i.e. updating the value, which you can read about at the link provided. In fact, Titz is a kind of indicator of the trustworthiness of a site, and the larger it is, the more trust it will have on the part of search engines (most likely). Titz is also important for those who sell links from their sites, because their price significantly depends on the value of Titz.

What is an update to the Yandex search database?

Well, webmasters in RuNet also have something to look forward to. For example, there are such concepts as updating favicons, Ya.Catalog, mirror and pictures. These apps are not of interest to everyone and certainly not all the time, but sometimes it is relevant, for example, when you move to new domain, changed the favicon, paid to be added to YAK, or you get a significant share of traffic from image search.

Let's start, perhaps, with Yandex search database updates. How often does this phenomenon occur? How do you know if an incident has already happened? And why, in fact, monitor these same updates? Similar questions arise for novice RuNet webmasters who are beginning to get acquainted with the harsh reality of website promotion for the Yandex search engine. I had them too and it’s normal.

The essence of the updates is as follows. Unlike Google, Yandex does not have such impressive hardware and physical power to update search results several times a day, taking into account all newly indexed pages and found backlinks to sites. Therefore, he is forced to make some tricks that will reduce the rather high load on his servers.

But here you will need to have at least a general idea (if you have it, then continue reading, and if not, then follow the link to see the overall picture). What does Yandex do? Of course, like Google, it constantly indexes new pages on the Internet and re-indexes updated ones, and also finds more and more backlinks for different sites.

But... He does not immediately take all this wealth into account, but puts it in a not very long box, so that once every few days (sometimes the period between ups can exceed ten days, but not often) he pleases you and me with another update. Here are the dates of the official ups of the RuNet mirror search database for several months, so that you can estimate their frequency:

What then do we have the opportunity to observe in the search results between the ups? In general, banal cache.

To exaggerate, the first user who sets a search query after the next update activates an algorithm that, after calculations, produces the resulting results (a list of pages relevant to the given query), which is immediately cached and when the same query is entered again, the search engine algorithm is not involved, and the list of sites stored in the cache is retrieved (output). This reduces the load on Yandex servers and allows you to match your older brother Google with less hardware power.

At the time of the next update, all the new information accumulated since the last update (page texts and links to them) will be taken into account when ranking (read more about it in search engine results) and the list of relevant pages for each search query will be saved again in the Yandex cache in order to be promptly shown to users until the next update of the search database. Convenient, simple and economical.

But this is all, of course, very much exaggerated and simplified. Yandex probably worked on this principle ten years ago or even more. In addition, since the end of 2012, Yandex switched to personalized search results when different users with different, but quite large, search history, a different list of sites for the same request is shown. Now it is gaining more and more power and updates are becoming blurry.

However, when the percentage of search queries for which the results change exceeds several tens of percent, we can assume that the incident has taken place. How to recognize this very moment? Well, read about it below.

And we will also dwell on the fact that what is Titz update? Everything is much simpler here. It is believed that the overall value of Tits of all sites indexed by Yandex does not change, but is only redistributed between them. Moreover, this redistribution does not occur permanently, but again at certain, not particularly regulated intervals (from twice a month to once every two months).

You can see the dates of the latest ups, which do not have a stable periodicity:

Titz is influenced by the number and quality of backlinks leading to your site from other resources that, in the opinion of the search engine, are similar in topic to it.

Yandex constantly collects data on such links, but the TIC values ​​for almost all Runet sites do not change between updates (sometimes, however, as punishment the citation index can be reset to zero, but this is force majeure). Then suddenly the value of the thematic citation index is recalculated and it will be safely stored in the cache (after some shaking and shrinkage or adjustment), until the next update. Trite.

Other types of Yandex updates and more

You can judge the frequency of PR updates from this screenshot:

In addition, there are the following types of updates, which some webmasters monitor to one degree or another:

1. Yandex Catalog update— adding new sites and removing those that have lost trust from the most prestigious directory of the Runet. If you are expecting your resource to appear in the YAC or have reason to fear its exclusion, then it is worth monitoring the update of the database of this directory.
2. Updating the image search database— a separate Yandex robot performs indexing of images on the Internet, but the results based on pictures, like the main results of this search engine, have pronounced updates. If your resource has every reason to promote and receive traffic from images, then it makes sense to track this app in order to evaluate exactly what results the actions you took brought.

Up favicons— in Yandex search results, by tradition, a Favicon taken from this site is displayed to the left of the page title and description. In fact, it is precisely because of this feature that your humble servant is still on the Yandex needle, because it is very clearly visible those sites that I trust and to which I go to look for an answer in the first place.

Before this, I already wrote a detailed article about where it should be stuffed. However, the number one search engine in RuNet will show the favicon of your new site (or the updated icon of the old one) in the search results not immediately after indexing it, but only after the next Favicon update, which does not happen often.

Mirrorer update— Yandex has a special robot that is responsible for gluing so-called mirrors. The simplest example mirrors are www..ru (they will need to be glued together, i.e. determine the main mirror - either , or , or ).

A situation may arise where a site moves to another domain due to falling under a filter or due to other force majeure circumstances. At the same time, you indicate the new main mirror in robots.txt of the old and new domains and do the same in the Ya.Webmaster panel. However, the mirrors will not stick together immediately, but only in the next step of the mirror operator.

In addition, the update of the search engine database itself can be causal in nature, and therefore the following are distinguished:

1. Text up- i.e. accounting of all texts of new and updated pages included in the index.
2. Reference— taking into account all new backlinks to sites whose pages are included in the ranking.
3. AP behavioral factors- a somewhat mythical type of ups, which is caused by updated user data on sites participating in the ranking.

Search algorithm update- the most terrible one, in terms of possible consequences, because in this case new texts, links and behavioral factors are not only taken into account, but the very principle of calculating relevance changes. Yandex even began to call such global updates based on the principle of the game “Cities”.

We started from afar - from Magadan (May 2008) and continued with Nakhodka, Arzamas, Snezhinsk, Konakovo, Obninsk, Krasnodar, Reykjavik. Now, since December 2012, Kaliningrad has ruled the roost, and then there will be something with a “D”. Kaliningrad is trying to create personal results for each user, focusing on his preferences, which the search engine has identified by following him for some time.

During a regular search database update, a text update usually follows, and after a while a link update. Behavioral ones are updated quite rarely or they cannot always be identified. It's pretty clearly visible on the website Yandex tracking enthusiast (Evgeniy Trofimenko is such a smart comrade that it is not always clear what he is talking about when speaking at conferences):

True, it’s not worth going into this too much, because the very fact of the update is important, so that you can start and draw conclusions about the correctness of your chosen course of website promotion. However, of course, it’s not worth judging the dynamics of development by one up, because the search engine has enormous inertia and you should always wait a few ups to draw conclusions or start tearing your hair out.

How and where to track Yandex updates

The question arises, how track Yandex updates? It turns out that there are several options that will allow you to do this.

Also, in my opinion, it is very convenient to learn and discuss updates on, the most convenient of which is probably Serch. There's a special one Yandex Apam section, where you can subscribe to receive materials:

Good luck to you! See you soon on the pages of the blog site

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Hello, dear site visitors. Probably, everyone who takes their first steps as a webmaster will recognize in their native RuNet the mysterious words update Yandex search results. You may ask, does this only apply to RuNet?

I answer, yes, only his, my dear. The fact is that the global search giant Google does not have such a thing at all. No, he, of course, also carries out updates, but his algorithms carry out this constantly, so to speak, almost online.

Yandex, for some reason, carries out updates periodically, and not only issues, but also TIC updates (an abbreviation that stands for thematic citation index). This indicator determines the degree of trust (trust) a search engine has in a particular Internet resource (at least, I would like to believe so).

In addition to search engines, the owners of sites that offer links for sale pay attention to the TIC, since the higher this index is for a site, the higher the price you can get for a link.

What is updating the Yandex search database

Yandex generally likes to make itself wait. In addition to the search app in RuNet there is also an app for images, a catalog and even favicons. It’s clear that not everyone follows updates of this kind all the time, although sometimes they are useful. Let's say, then, when you changed the favicon image or your main traffic comes from image search.

So, let's talk about updating the Yandex search database. How often does this happen? How can you determine that an update has already occurred? And, after all, why do we need to know this? These or similar questions are asked by all young webmasters who have embarked on the thorny path of website optimization for promotion in Yandex. And this is in the order of things, everyone goes through this stage.

The reason for the need for Yandex updates is quite prosaic. Compared to its overseas counterpart, our Runet search engine does not have a hardware base of sufficient power that would allow us to update the search database at least a couple of times a day, taking into account all re-indexed pages and detected incoming links. It is precisely because of this that he is forced to cheat, thereby reducing the load on the server part.

So what does he do on the site every day? search robot Yandex? What it should do is collect data for the index, that is, search for new pages and incoming links, update information about existing ones. But he doesn’t put it all into action at once, but simply carefully writes it down in a secluded place.

And at certain intervals (several days, sometimes several dozen), they provide the accumulated information for search results. That's when the Yandex search database is updated. By the way, you can see for yourself the frequency of this sacred action by looking at the dates of official updates:

A reasonable question arises: what do they give us between these updates? It's very simple - it's a cache.

To explain this in a very simplified way, the search engine results algorithm determines the list of the most relevant pages for a query only once between ups, after this request was introduced after the next database update.

And this result (list) is immediately cached so that later, when this request is entered, it can be retrieved and shown to users. Such operations significantly facilitate the work of Yandex servers and make it possible to maintain their reputation in front of the world search tycoon, Google, even without having such powerful hardware.

During the next update, taking into account all the data about the pages and links pointing to them, collected by robots after the previous update, a new list of page rankings for each request will be compiled, and again it will go into the cache so that everyone has the opportunity to get a quick response.

Naturally, the process described above is very simplified. About a dozen years ago, I think it was more similar to reality. Yandex has been using personalized search results for about two years now.

Thanks to it, users who have a large, but different search history from each other, receive a different list of results in response to the same queries. And by now, this approach is increasingly beginning to prevail and be used.

However, if more than ten percent of search queries have a changed search result, it is safe to say that an update has occurred. How can we determine when this happened? Let's talk about this a little later, but now a few words about what is a TIC update?

Well, we don't have to worry about this. There is an opinion that the sum of the citation indices of all sites in the Yandex index is a constant value, and changes in site indices occur by subtracting from some and adding this indicator to others. This update occurs even less often than the search database (period from 20 to 50 days).

Below you can evaluate the frequency (or rather, lack thereof) of the latest TIC updates:

What affects the Yandex TIC? This is the quantity, and most importantly the qualitative indicator, of links entering your site from other resources that are related (to the taste of the search engine) to yours in terms of thematic content.

As in the case of indexing, the analysis of such links occurs permanently, but the TIC itself basically remains unchanged between updates of its values. In exceptional cases, however, it can be changed in a negative direction in the form of punishment.

And then, after updating, the index sharply changes its value (or not, depending on who the algorithm smiles on), and freezes again until the next update.

More about the types of Yandex updates

Yandex has another index, which, by the way, it recalculates instantly, online. This is the WCI (weighted citation index). But, unfortunately, the data of this index is not available to the uninitiated, or rather, to ordinary users. Similarly, the constantly changing value of toolbar PageRank from Google, which can also be seen after updates, is also inaccessible to the uninitiated.

However, there is an opinion that this search engine indicator Google systems no longer has as strong a meaning as before. An indirect confirmation of this is the fact that the last update of Page Rank took place about a year ago. You can see for yourself the negative dynamics of the frequency of these ups:

Let's return again to Yandex, or rather, to those Yandex updates that webmasters periodically monitor, as needed:

1. Update Yandex.Catalogue. This most significant catalog of the Russian segment of the Internet, when updated, adds data on new resources or deletes those that have fallen in its eyes. Therefore, it is important for webmasters expecting one of these events to monitor and check these updates.

2. Update favicons. Unlike Google search results, Yandex also shows a favicon, an image-emblem of the site, to the left of the snippet. However, it does not show this image immediately after the site is indexed and the search results are updated or you replace the favicon, but only after the favicon is updated on Yandex.

3. Update of the image search database. Pictures located on the pages of Internet resources are monitored by a special Yandex robot. And the image database in Yandex is also updated periodically, so if you receive or plan to receive a significant share of traffic using images, you should monitor these updates in order to be able to control your own actions.

4. Updating mirrors. A separate Yandex robot is working on controlling the mergers (gluing) of site mirrors. For example, two URL addresses– www.site.rf and site.rf are mirrors that need to be merged, and always using a 301 redirect, in the robots.txt file or in the Yandex Webmasters panel.

There are situations when it is necessary to change the domain, for example, after falling under search filter. Then you should register a new main mirror on both the new and the old domain and duplicate this in the Yandex webmaster. But even after this, the mirrors will become one for the search engine only after the mirrorer updates.

I would also like to tell you that updating the Yandex search database is not one-time in all areas, but is of a thematic nature:

1. Link update – data on the indexing of incoming links to sites comes into force.
2. Text update – similar actions, only related to indexing the text content of pages.
3. Update data about behavioral factors. Data on user behavior on indexed sites is also updated at some intervals.
4. Search algorithm update. If they are not afraid of this update, then all webmasters and website promotion specialists are afraid of it. This is an update of the ranking approach itself, that is, in determining the level of relevance. This is a change in the algorithm for analyzing data received by other Yandex robots and in the principle of generating the final search list.

As a rule, the Yandex search database is updated in this order: first there is a text update, followed by a link update. Behavioral data is updated without any consistency. You can see this for yourself by looking at the data latest updates in the picture below:


I would like to note that you shouldn’t get hung up on updates and frantically wait for the next update; the main thing in a webmaster’s work is to check the site’s position (there are enough similar resources for checking on the network) and analyze the changes.

And it should also be taken into account that Yandex search is inert by nature, and the result of one update is not a death sentence; it’s better to wait for one or two more to draw any global conclusions.

How to track Yandex updates

After reading what I wrote above, you probably want to ask the question, how to track Yandex updates? As you may have guessed, there are such methods, I’ll even say more – there are several of them.

Firstly, you can subscribe to the newsletter from Yandex itself. This becomes available after you have added your project to the Yandex.Webmaster tool. To do this, in the “Message types” settings item, check the box for forwarding to email next to the “Global” and “Search database update” types.

In general, I recommend sending all messages on the list by email. They do not appear too often to litter your drawer, and you will always be aware of all events.


I would like to note that messages from Yandex about updating the search results occur after the search results calm down after the update, and you will have the opportunity to calmly determine your current positions and analyze whether it turned out to be good or bad for your resource.

There are other ways to obtain information about Yandex updates. For example, the popular website Seobuget places on its pages a tool called “Accurate Yandex and Google Updates,” which not only shows existing TIC updates and search results, but also makes forecasts about the release dates of new ones:


Here you can also subscribe to the newsletter to receive timely information about updates (to choose from) of various databases. In addition to subscribing to email, you can choose SMS newsletter. Its current cost is 5 rubles. To be able to send out messages on this resource, registration is required.


To always keep your finger on the pulse of new updates and tell your site visitors about them, you can add an informer from the above-mentioned resource, the code of which can be found under the mailing form, looking like this:

If you do not want to place foreign code on your website, you can use the Yandex service itself and place it on it home page themed widget.

There are other resources on the Internet that monitor Yandex and Google updates. For example, a site like Pr-Cy contains an "Updates" tool, informative in the form of a calendar latest changes in indexes, output, etc.

This resource, in addition to the calendar, also offers to add your widget to the main page of the same Yandex or an informer for visitors to the pages of your site.

You can easily obtain an informer containing such interesting information as data on behavioral factors by visiting the Movebo website.

To independently monitor changes in the Yandex Thematic Citation Index (TCI) and report this indicator to visitors to your resource, you can put a button on your website stylized as a banknote.

You can get the installation code on the Yandex website.

I think it will be very convenient, useful and informative to visit and discuss Yandex updates on thematic SEO forums. I think most will agree with me that one of the most convenient and popular platforms is the searchengines.guru forum.

It has a separate section for Yandex updates, and a subscription to new materials that will be published there is available.


Like any other forum, its participants collect information about promotion from all over the Internet and actively discuss it. And in the above section you will also find a lot of interesting things about past and upcoming updates of search results, TICs, images, find out different opinions, stories, and also talk about your sorrows and joys.