How to make money on YouTube - detailed instructions. How to make money on YouTube from views? Types of earnings on YouTube
Brief step by step instructions for those who intend to make money on their videos using YouTube.
The article is large and consists of two parts:
- How to create a channel on YouTube to make money
- How to make money on Youtube
But first, a warning that will open your eyes to making money on YouTube and probably won’t appeal to many.
I won’t repeat what YouTube is, how many hours of videos are uploaded to it every minute, and how many millions of dollars some channel owners earn on YouTube.
I will only say that in any business that requires creativity, only those with talent can make money.
Why? Because your YouTube channel is your personal Hollywood.
In Big Hollywood, dozens of films are created every year, but barely one in ten becomes famous. Most films barely make back their budgets, and some don't even make it to the big box office. But Hollywood employs specialists, talented scriptwriters, directors, and actors.
You will have to create and publish more videos on your channel than all of Hollywood. You will have to be a screenwriter, a director, an actor, and an editor - in a word, a person with multifaceted talent.
Because the videos on your channel should be interesting
If your videos are uninteresting, they simply won’t be watched. They won’t watch, which means they won’t subscribe to the channel, won’t like, write comments - they’ll simply leave the channel.
And no amount of tricks or tricks can force you to force people to watch something they are not interested in.
Therefore, before creating a channel and dreaming of making money on YouTube, you need to find your talent and learn how to make interesting videos.
And you also need to be patient and persistent. Because a YouTube channel is a project for many years, perhaps for life. The first results will be noticeable in a few months. And if you abandon the channel after a year, is it worth starting?
And one more thing. Youtube has passed its peak of popularity. The outflow of users to today's more popular projects has begun. The number of restrictions for channel authors and requirements for video quality is growing. Making money on YouTube is no longer as easy and fast as it was five years ago.
If you are still ready to create and develop your channel on YouTube, then there are two big parts waiting for you:
- How to create a channel - it will take 10-15 minutes and
- How to make money on YouTube, the main ways.
How to create a channel on YouTube to make money
Registering a YouTube account
Access to everyone Google services occurs through a single account. To get a Google account, just register mailbox at gmail.com
Click Login. That's it, the channel has been created, you can start designing and configuring it.
Channel design
Your channel should look professional. To do this, add a logo, header and trailer to it.
If the channel is intended to promote yourself as an expert, use your professional photo as a logo. If it’s thematic, choose an image that reflects the essence of the channel and keep in mind that the logo will be round.
The logo can be added in the section Channel > Corporate identity. Click the button Add channel logo and select a picture on your computer.
For the header you need a high-quality picture in size 2560 x 1440 pixels, revealing the theme of the channel. Keep in mind that on computers and smartphones only the middle part of the image measuring 1546 x 423 pixels will be visible, and it will differ on different monitors.
A trailer is needed to briefly tell a viewer who comes to your channel for the first time what your video content is about and to encourage them to subscribe. A channel trailer is like a movie trailer: it is needed to interest viewers.
First you need to upload a video no longer than 2 minutes long. Then in the section Channel > Recommended Content click the button Select channel promotional video. Check the box in the pop-up window Allow my channels and videos to participate in the program and press the button Accept.
Then select a video shorter than 2 minutes and click the button Save.
The trailer will only be seen by users who have not yet subscribed to your channel. Subscribers are invited to watch a recommended video.
Channel setup
Create playlists - these are sections or headings of your videos.
Go to the section Video Manager > Playlists and press New playlist. Enter a title and description for the playlist, trying to use keywords. For a channel, 5 to 10 playlists are enough.
You can select channel settings that will make it easier to download videos. Go to the section Channel > Additionally > Account information, indicate the country and list, separated by spaces, keywords that reflect the topic of the channel. They will help attract targeted visitors to your channel. Click Save at the bottom of the page.
indicate the category the videos belong to.In the field Name enter part of the title that is common to all videos. You can use the channel name or keywords.
In the field Description You can enter the general part of the video description. This could be, for example, a list of your playlists with links to them, links to your other channels, social media accounts, websites, etc.
In the field Tags list key phrases and words on the topic of the channel. Phrases of two or more words must be enclosed in quotation marks.
Then check all the boxes and click Save at the top of the page.
In general, the channel is ready to launch. Now you need to shoot and publish interesting, exciting videos at least 2-3 times a week and no more than 2-3 times a day and promote (not to be confused with promotion!) the channel.
How to make money on Youtube
1. Earning money in the Youtube affiliate program
This is how the Youtube affiliate program works. This is the simplest, but least profitable way to make money on YouTube.
By becoming a member of the Youtube affiliate program, you can earn money without even thinking about monetizing your videos. Everything is already built into YouTube.
However, not every channel owner can connect to the YouTube affiliate program. After a recent scandal, YouTube employees manually check channels for compliance with YouTube rules, copyright compliance and the absence of “bad” content.
And in order to save themselves from unnecessary work, they no longer accept new channels into the affiliate program. And rightly so. About 90% of channels on YouTube are unfinished and abandoned channels that the authors have not visited for years, as well as empty ones or with inflated subscribers.
In order not to delve into this garbage, YouTube only accepts into the affiliate program channels that have gained at least 1,000 subscribers and have at least 4,000 hours of video views.
This way, channels that are overused and uninteresting to viewers, on which there is simply no one to watch advertisements, are cut off.
How to join the Youtube affiliate program
First you need to confirm that the channel belongs to you. Go to the page Creative studio > Channel > Status and functions and press the button Confirm.
On the next page, enter the code that will be sent to you via SMS.
When the channel is confirmed, in the section Status and functions A checkmark will appear under the channel name Confirmed.
Then you need to link your YouTube channel to your Adsense account. If there were no violations of YouTube rules on your channel, it already has at least 1000 subscribers and at least 4000 hours of watching your videos, then the Monetization will be written Maybe.
Click the button there Turn on. Now you need to complete three steps to enable monetization.
Step 1. Accept the terms of the affiliate program - click the button Begin. On the pop-up window Apply for monetization check all the boxes and click I accept.
Step 2: Associate with a channel Adsense account— press the button Begin. On the next page Monetization click the button below Next. On the Adsense program page, click the button Login. Then indicate what language your channel is in and click the button Save and continue. On the next page, enter your details - first and last name, your postal address, phone number and time zone. Check which notifications you want to receive from Adsense and click the button Send a request. On the Adsense Terms and Conditions window that pops up, check the box I accept the agreement and press the button Accept.
All you have to do is wait for your channel to pass manual verification and be approved. This may take several days.
On email you will receive a notification with your Adsense account ID. You can use this account to earn money on other channels, as well as on your websites.
According to the rules Google account in Adsense, an individual can only have one.
How much can you earn in the YouTube affiliate program?
Earnings in the Youtube affiliate program are determined as the product of the number of clicks on ads and the cost per click.
The more viewers on the channel, the more videos look and click more. This is understandable.
On channels with a frivolous, entertaining theme, viewers react sluggishly to ads, so there are few people willing to place ads there, there is no competition, and advertisers set a minimum bid per click.
On channels where a solvent audience “lives”, for example, automobile, real estate or business channels, there are much more people willing to show advertising. There is high competition and advertisers are forced to charge hundreds of rubles per click just to beat their competitors and show their ads.
So, if you use income per thousand video impressions (views) for comparison, then on entertainment channels it can amount to fractions of a ruble, and on business channels hundreds of rubles for every average thousand views.
Do you want to know how much YouTube bloggers actually earn? See this rating.
More recent information on the earnings of bloggers in Russia and abroad is available.
2. Earning money from selling affiliated products and services
Another way to make money from your videos, often more profitable than earning money from the Youtube affiliate program, is to participate in other affiliate programs.
For example, commodity - these are numerous online stores, CPA - networks. Or info-affiliate programs that sell all sorts of courses and trainings. Or in affiliate programs of services, for example, providing services for setting up contextual advertising.
Such affiliate programs pay either a percentage of the order value or a fixed amount for each order. You just need to make sure that your viewer wants to go to the site using your affiliate link.
Your viewers will probably want to see a detailed analysis of the product, right down to its opening, comparison with analogues and, most importantly, why this product is more profitable than others and why it is worth placing an order right now.
Only members can do this affiliate program Youtube. To do this, you need to add and confirm your site in the section Creative studio > Channel > Additionally > Related website.
You can then create tooltips and end screens with a link to your site. All that remains is to create separate pages - redirects to redirect visitors to your affiliate links.
In fact, redirection is prohibited by YouTube rules. However, there is still no information that YouTube punishes for this. To reduce the risk, you can open partner sites on your site using a frame.
To do this, make pages like tovar1.htm
And put the following code in them:
3. Earning money from selling your goods and services
An even more profitable way to make money on YouTube is to sell your own goods or services.
They can be sold in the same way as affiliate products and services. But it’s more effective to sell your expertise using video.
After watching a number of your videos, the viewer comes to the conclusion that you are an expert in this matter, which you are well versed in. That advertising on Facebook is very effective and should definitely be used, and in order to “not worry” and not have to master all the intricacies yourself, it’s easier to order it for you.
In this way of earning money, you may not even need a website - just indicate your Skype or phone number directly in the video.
Similarly, you can sell products that you make yourself. Videos that work well here are ones where you show in detail how you make things and how your satisfied customers use them.
Other ways to monetize a Youtube channel
There are many more ways to make money using YouTube than are listed here. Youtube is often used as a source of traffic for other projects. And this is where traffic monetization takes place.
For example, YouTube is used to recruit subscribers for a free book or course. And only then a whole series of courses and trainings are sold to this subscriber base.
If one way to earn money is direct advertising. Video authors insert short advertising trailers at the beginning of the videos or, more effectively, film personal recommendations of stores, websites or specific people.
They will find you themselves once your channel becomes popular enough and reaches approximately 100,000 subscribers.
For other ways to monetize a channel, watch this video from a real video blogger:
Video: How much and how can you earn on YouTube?
Check out the public "
Hello everyone, new YouTubers! Vasily Blinov is in touch and in today’s article we will begin to analyze, I believe, the most important topic of this section - how to make money on YouTube.
Since this is the first part, I will tell you what ways to make money using YouTube video hosting exist and will briefly consider them, and in the following articles we will look at those methods that require more detailed study and correct application.
As you know, the Internet is a large advertising platform, remember I talked about this in the article? Therefore, monetization of any resource here, be it a YouTube channel, website or social profile. network, consists mainly of different types of advertising, but you can make money here not only by running your own channel.
You can start earning income using two strategies:
- You create your channel from scratch, develop it and receive money from advertising. You are a businessman.
- You help create and develop channels for other people and receive a salary. You - .
Both strategies have their pros and cons. From my experience working with people, I can say that not everyone is capable or predisposed to film themselves or their voice. Most are simply afraid to be open and show themselves on the Internet.
Making money on YouTube - the best 10 ways
We will look at ways to make money for both strategies, but let's start with the first. I'll show you how people make money by making videos and posting them on YouTube.
Contextual advertising Google AdSense
Since video hosting has long been owned by Google, it is worth noting that the most official way to monetize videos on YouTube will be contextual advertising Google AdSense.
The essence of the method is that you simply shoot videos that people watch, YouTube itself shows them ads and pays you a small percentage for these impressions or clicks on ads.
YouTube media networks
Media networks, or, as they are also called, “YouTube affiliates” (not to be confused with) are, one might say, the same thing as Google AdSense, only from private companies. Ads are shown in the same way, and payment for impressions and clicks occurs in the same way.
The only differences are that media networks can pay more, allow you to withdraw earnings in more convenient ways, and have technical support to help you figure out if problems arise. For example, with a complaint about copyright violations.
In the next part, we will look at popular YouTube affiliate programs and which network to choose for your channel.
Affiliate programs
In my opinion, this is the best way to monetize for new YouTubers.
I have a whole section on my blog dedicated to them, in which I share my experience on how you can earn a stable income of 100,000 rubles a month.
In short, the principle is that you take a product, register in its affiliate program, get your link, advertise it (put the link in the description of the video) and receive a percentage from each sale of the product. On average, the commission amount is 5 - 30% of the cost of the product.
Even with a small but targeted number of views, you can already earn good money.
Selling goods and services
Very often, many companies create their own channels to talk about their product. If you are producing some things or providing services, you can sell them through videos without any financial investment.
The scheme is very simple, I think there is nothing more to explain.
Direct advertising
If you do not yet have a large audience and several tens of thousands of subscribers, then this method will not be relevant. It makes no sense for an advertiser to buy advertising that too few people will see. But I think it’s necessary to analyze this method so that you understand what to strive for.
Direct advertising is when an advertiser contacts you with the goal of advertising his product in a video for money. For popular channels and bloggers, this type of monetization is the largest source of income. One ad insertion can cost from 10,000 rubles to infinity.
For example, on channels where each video gets 1,000,000 - 2,000,000 views, advertising costs an average of 300,000 - 600,000 rubles. And there can be 2 of these videos. per week or more. So consider it.
- Pre Roll is a short insert at the very beginning of the video.
- Mid Roll - an insert somewhere in the middle of the video. Like a TV commercial.
- Post Roll is a commercial at the end of the video.
- Integration is when the author of a channel makes a special advertising story.
- Hidden advertising is when the author simply uses a product of a certain brand and does not mention it in any way. For example, he wears Nike clothes or constantly drinks coffee from Starbucks.
- Like on YouTube. The essence of a like is that by placing it, the video ends up in the “Like Videos” album, and some of the channel’s subscribers will definitely see it.
Donation
Lately I have been observing another popular way of making money for video bloggers, such as donation, or in Russian speaking, donation. Through a special service, any viewer can donate a certain amount to the authors of the channel.
The author registers on the service, receives a special link (example, http://www.donationalerts.ru/r/permblinov) and inserts it into the video description. All services are integrated with YouTube and you can see earnings live.
Here you can see what this method of earning money looks like.
It may seem like begging to some, but this is just your belief in life. I myself often send donations to projects that I read or watch, simply as a thank you for sharing useful information.
Monetization of traffic from YouTube
I don’t know what to call this method, but so be it.
By growing your YouTube channel, you will sooner or later have a large audience that will subscribe and follow you on social networks. Or go from the videos to a site with text material.
One of my channels KNOWLEDGE BASE I monetize this way, I drive traffic from YouTube to the blog and then advertise something.
Bloggers lead their followers on social media. networks and then sell additional advertising on VKontakte, Instagram, Facebook and other platforms.
Now, let’s say you don’t have your own channel and you don’t want to start one, let’s look at what you can do to earn money.
Providing your services
You can make money through YouTube, as a freelancer or as a remote worker. For example, create, design, promote channels, consult, etc.
Or get a permanent job as a YouTube channel administrator and receive a fixed salary for your work. The administrator's responsibilities include uploading videos, SEO optimization, drawing up a content plan, analyzing statistics and providing reports, promoting videos, moderating comments and much more. I think anyone can cope if they want.
Video maker
For websites there is such a profession as . YouTube similarly requires people who make videos for money.
In order to develop several of my channels, I am now looking for such people. Therefore, if you are interested in making videos (mostly educational screencasts), then write to me on VKontakte (
Do you like to make videos, and perhaps about how to make money on YouTube on your channel? Then pay attention to one of the most popular video hosting sites in the world - YouTube.
The video posted on it can generate real income. True, to obtain truly tangible profits you will have to make some effort.
Since January 2018, new Youtube monetization rules have been in effect, which are published on the official website. Below is a quote from these rules:
To qualify, a channel must now have 4,000 hours watched in the last 12 months and 1,000 subscribers.
On February 20, 2018, the new requirements will also come into effect for existing YouTube channels. Thus, preferential rules will be valid for a month. However, after this time, channel owners with less than 4,000 watch hours or 1,000 subscribers will no longer be able to earn income from their videos. When the number of subscribers and hours watched on a channel reaches the minimum threshold, an application for participation in the affiliate program will be automatically submitted and reviewed subject to strict standards.
What does profit on YouTube depend on?
You shouldn’t immediately rush to shoot a video, hoping to conquer YouTube with the number of materials you’ve shot. It is very important to think about quality. So, first of all, you should understand exactly what factors influence the amount of income.
Here are some of them:
1) Subject
In principle, the video can be of any topic. The main thing is that it should be interesting and/or useful. That is, the video should be able to attract maximum attention from users.
2) Promotion
Even the most interesting video can remain “in the shadows” if the channel on Youtube is not promoted. Therefore, it would not be superfluous to start advertising it by leaving links on thematic forums or on social networks. Collaboration with other YouTube channels is also effective.
3) Language used on the channel
It has been observed that content written in English can attract more users. This is due to the fact that there are much more English-speaking Internet users than Russian-speaking ones.
4) Number of rollers
Obviously, the more videos there are on the channel, the more profit you can make. The number of interesting videos affects the quality of the channel.
5) Monetization
There are several options for earning income from video. If possible, it is better to use them all; below we will talk about one of these options.
On the way to making money
Now it’s time to consider the necessary preliminary stages that you will have to go through before making money on YouTube on your channel.
1. Create a channel
The user posts all YouTube videos on his personal channel. Therefore, you should take care of creating your channel and its beautiful, competent design. Fortunately, YouTube provides a lot of opportunities for this. If you plan to go beyond the “amateur” level, you can hire professional designers.
But at the initial stage, for “testing the pen”, the amateur level of your channel is quite suitable, just to understand whether you like making videos, and whether you will abandon it at the first difficulty that arises.
2. Choosing a topic
The main thing here is to find a compromise. For example, commercials bring in more money but are less popular. And funny amateur “sketches” are very popular with users, but they “cost” less. Trying to find a “golden mean”, some users film, for example, reviews of technical innovations, presenting them in a playful comic form. But, again, it is important to have a good understanding of the topic that you want to present to the audience.
3. Video creation
You can create videos
- using a camera,
- or simply by “photographing” the monitor image.
For the second method, there are special programs, for example, Camtasia Studio Studio - a program for recording video from a computer screen (or laptop). You will need to master working with such a program in order to record video lessons. Then you can create, for example, a manual for working in a service or program.
Example of a video recorded using Camtasia Studio:
If you plan to shoot a video yourself (using a camera), be sure to pay attention to the background, lighting and design.
And only when you are 100% satisfied with your work, post the video on Youtube. In general, there is a lot of work to be done.
4. Promotion
The easiest and most effective way is to promote your videos using key queries. Let me remind you that the key query (key) for a video is the query that the user enters into the YouTube search bar.
YouTube searches for videos using the specified key. Then an advertisement is placed on top (1 in Fig. 1), and after it, videos are displayed at the user’s request (2 in Fig. 1):
Rice. 1. A user’s request in the search bar on YouTube and the search results returned for this request
Before you post your video on YouTube, you should choose a key for it. To do this, you can use any statistical resource, for example, Yandex. True, you will need your own account (your own mail) in Yandex in order to use the Yandex service.
Follow the given link. If the video tells, for example, about the features of caring for an apple tree, you should enter the query “how to care for an apple tree.” From the resulting variety of options, you can choose any key and use it in the title of a video on YouTube, in the video itself, in its description or comments to the video.
Another option for promoting your videos is cooperation with the owners of other advanced channels on YouTube.
And finally, to promote your video, you can engage in self-promotion.
5. Partnership with Google
When the channel gains a sufficient number of subscribers and views, then you can apply for a partnership with Google's advertising network, which is called Google Adsense. Once approved, enable monetization by selecting all types. Then you will start making a profit for a large number of views of your videos.
As you can see, making money on YouTube is difficult, you need to study and master a lot of new things, but it is quite possible.
How much does a YouTube channel earn?
This article about how to make money on YouTube is written based on experience and those who earn money for a living only from their YouTube channel. To make money on YouTube, you need to perform several sequential steps:
- Figure out what needs to be done, how much effort and time to invest to become a popular YouTuber. Then make a very important decision, without which nothing will definitely work out. This is written in detail in the article: ““.
- Based on your interests, talents and popularity of the topic, choose a niche for your channel and create a YouTube channel. How to do this is written in the article: ““.
CONTENTS
And after all this is done, the question arises, how to make money on YouTube. Let's be honest, if you are at this stage, then it is still too early to think about making money on YouTube. You can start making small money on YouTube after you have at least 100,000 subscribers. Therefore, if you want to become a popular video blogger with millions of subscribers, your very first goal should be to gain at least one hundred thousand subscribers. Although if you have just started your channel, then you are most likely now thinking where to get the first ten subscribers. Don't be upset, all the stars have been through this.
What to do to make money on a YouTube channel
Once you have decided on a niche and created your channel to start making money on YouTube, it is very important to do the following things:
- regularly upload videos to your YouTube channel for many years in a row;
- learn to make cool videos;
- promote your YouTube channel to gain subscribers;
- monetize your YouTube channel.
And now more details about this.
Upload videos regularly to your channel for many years in a row
You will need to develop a video upload schedule and publish it on your channel page. Not all stars do this, but many, especially in the US, have this schedule published in the channel description. Those who do not have a graph in the channel description have this graph in their head. YouTubers understand that one of the important components of success is regularly uploading new videos. If you don’t upload videos constantly, the popularity of the channel will begin to fall. And if you have just started and do not regularly upload videos, then popularity will not shine for you. Yes, there are cases when a person uploads one video and immediately receives hundreds of thousands of views, but this is rather the exception than the rule.
I highly recommend writing a video release schedule in the channel description. This will be your written promise to yourself and your subscribers that you will release a video weekly. And such a written promise will help you be more disciplined and follow through. Make a schedule and that’s it! From this moment there is no turning back. You must follow this schedule for at least 3 years!
You need to post at least one video per week. Ideally, three. And successful YouTubers have made YouTube an integral part of their lives and constantly publish videos on their channels for many years in a row.
Without regularly releasing new videos, it is impossible to make money on a YouTube channel.
Learn to make cool videos
To learn how to make cool videos, you will need to buy and master, master the image editing program Gimp (free) or Photoshop (paid), buy a good microphone, which costs about $100. I couldn’t find a decent microphone cheaper, and all the cool YouTubers, when they first started, used microphones for at least $100, and then switched to microphones for $300-500. High-quality audio is critical to the success of the channel!
Mastering a video editor, an image editor and purchasing a good microphone will be enough to record training videos from the monitor screen with voice or record the passage of games. And this is the bare minimum required to make money on YouTube.
If you want to record yourself on video, you will need to buy a good camera for filming outdoors, or at least a good webcam if you want to film yourself at home on your computer. In addition, for filming at home, it is imperative to organize high-quality lighting.
This is a separate big topic, and in I explained in great detail which video editors, microphones, cameras and webcams are used by a variety of popular YouTubers in the USA and Russia.
Promote your YouTube channel
In order for you to make money on YouTube, you need to have a lot of subscribers and views so that you become popular. In order to achieve this, a whole range of measures must be taken.
First, your channel and videos should be interesting to your target audience. Otherwise, people will simply leave the channel without watching the video or subscribing.
Secondly, you will need to promote your channel by hook or by crook, by any means available to you. But I will now briefly tell you what are the ways to promote your channel.
Promotion on YouTube
Optimizing your channel, playlists and videos for YouTube search
It is necessary to promote your videos, playlists and the channel itself on YouTube itself. To make money on YouTube, you must ensure that your videos appear first in response to queries that visitors enter into the search bar on YouTube. To do this, you will need to understand how the YouTube algorithm works, i.e. how YouTube chooses which video to show first, which second, and which one last in response to user requests. Looking ahead, I will say that the most important ranking factor is the depth of video viewing, i.e. how long your channel visitors watch your videos. If your videos are watched to the end, then they will be shown above those videos that people leave at the beginning or middle. There are a number of other important factors that you can influence to ensure that your videos rank high in YouTube search results, I talked about them in great detail in. However, video viewing depth is the most important factor, so make great videos.
Interaction with other video bloggers on YouTube
You need to find beginner YouTubers like you and mutually subscribe to each other’s channels, watch and like each other’s videos. This is a real way to get your very first subscribers and first views. And, of course, don’t forget to ask all your friends and relatives to subscribe to your channel.
Promoting a YouTube channel on the Internet
Creating your own website or blog
Ideally, you should create your own blog or website and promote it. Then promoting your website will promote your channel, and promoting your channel will promote your website. But not all successful bloggers have their own websites. Many have managed to advance without websites. However, having a website and its promotion will be an additional advantage, but on the other hand, it will take a lot of extra time. Therefore, think for yourself, decide for yourself whether or not to have a website as an additional source of visitors to your channel. In any case, even if you don’t make a website, you should definitely buy a domain name with the name of your channel so that no one else will take it.
Promotion on social networks
What almost all popular video bloggers do to make money on YouTube and what you need to do is create your own page on the most popular social network in Russia, vk.com. This is not only the most popular social network, it is also the most popular website on the Russian Internet: vk.com is more popular than Yandex and Google in Russia. Therefore, the very minimum that you need to do is to create a page or group in contact and post information about each of your new videos in it. Better yet, promote your VK group yourself or hire a specialist. This will give you new subscribers and increase views on your videos. Not everyone, but many popular YouTubers, promote their channels on social networks.
In addition, you must create an account on Twitter. Although Twitter is not very popular in our country, it nevertheless has a large audience. Why do this? Because YouTube has the ability to automatically post information about your new videos to Twitter. You shouldn’t miss this free opportunity to attract an additional audience, especially since creating an account on Twitter won’t take much time, and tweets will be published automatically.
Ideally, you need to create pages on three more of the most popular social networks in Russia: Facebook, Odnoklassniki, Instagram and post information about and in your new videos. This will attract an additional audience.
Publishing your videos and links to them on websites, blogs, forums on the Internet
One way to get traffic to your channel is to post links to your videos on forums that are devoted to the same topic as your channel, and also negotiate with the owners of thematic sites and blogs so that they publish your videos in their articles. In order for someone to agree to this, you must have high-quality and interesting videos. This is what Michael and Lauren, the owners of the channel, did, for example. Mike and Lauren, which led to many leading newspapers and blogs writing about their channel. Promoting your channel online in this way is one of the tips they give in response to the question of how to make money on a YouTube channel.
Paid advertising
Monetization of YouTube channel
Once you have a lot of subscribers, you can earn income from your YouTube channel. How do popular YouTubers make money from their channels? Here are all the real ways:
Show someone else's advertising in your videos (Google Adsense)
With Google Adsense, you can display ads while your fans watch your videos. You get 55% of the revenue from ads shown in your videos, and YouTube gets 45%.
Monetization of a YouTube channel is available only to channel owners who have 1000 subscribers and have accumulated at least 4000 hours of viewing over the past 12 months. To monetize your channel in this way, you need to become a member of the YouTube affiliate program - YouTube Affiliate Program .
This method of making money on the YouTube channel brings in the least amount of money; you can earn much more even on a small channel using affiliate programs and selling your own products. To make a lot of money on a channel this way, you need a huge number of views. How much YouTube pays per million views and how much different YouTubers earn on their channels, I explained in detail in the articles “” and ““.
Watch this video about how to make money on your channel using Google Adsense, created by YouTube employees:
You can also watch the full series of articles and videos in the Academy of Authors on YouTube: How to make money on YouTube. These are very high-quality and beautiful video tutorials, but, in my opinion, they have little practical use, but watching them will still be useful.
Affiliate programs
This method of making money on a YouTube channel brings in much more money than selling Google Adsense advertising. Its essence is that you advertise other people's products, and if such a product is sold, you receive a percentage of each sale. How is this implemented technically? You leave a special link in your video or in the video description, which is called an affiliate link and in which your unique identifier is hidden. Here is an example of an affiliate link: https://themeisle.com/themes/hestia/?ref=8070. This link “?ref=8070” contains your affiliate ID. When a visitor clicks on this link, the merchant will know that the visitor is from you, will store the visitor's data in a cookie file on the visitor's computer, and if he buys something from the merchant's site within 30 days, you will receive a percentage.
If done correctly, this method brings in significantly more money than showing ads in videos. To earn significant money on your YouTube channel this way, you don’t have to have a huge number of views.
Selling your own products
If you create and sell your own products, you can earn decent money on your channel even with a small audience. Products can be electronic or real. You can sell your training courses, e-books, or create your own physical products, such as dietary supplements. This really brings in the most money!
How much can you earn on a YouTube channel?
Of course, everyone is primarily interested in the question, not how to make money on YouTube, but how much money you can earn on your channel. I wrote a separate article about this with screenshots, with links to sources, in which I told how to quickly and reliably estimate how much money a channel brings to its owner and how much popular video bloggers earn. In the meantime, looking ahead, I can say that on YouTube you can earn $20,000 a month or more, or you can earn nothing at all.
I welcome you, my readers, to the pages of this blog. This article will talk about how to make money on YouTube from scratch. There will be a lot of useful information, especially for beginners. So let's begin.
1. Making money on YouTube – what should you do?
Video version of the article:
At first glance, everything is very simple. You only need:
- Create a channel;
- Choose a topic for your video channel;
- Select keywords;
- Regularly shoot and post videos (preferably interesting ones);
- When you have enough subscribers, start monetization.
Just listing all the actions, I think, will not be enough; we need to talk in more detail about each point. First, I’ll tell you about monetization so that you understand that this type of earning money is really real.
2. How bloggers make money on YouTube - video monetization
There are two ways to monetize:
- – earnings from commercial viewings;
- Advertising– the most common type of monetization. The advantage is that advertising can be inserted anywhere and however you want. For example, at the beginning of the video, in the middle, or generally all the time, rotate some logo in the corner of the screen.
Let’s say at the beginning of our videos there will be a 20-second talk about some vacuum cleaner, store or other product - almost all viewers will see this type of advertising. But if we display ads from affiliate programs, then their display can easily be blocked using the well-known adblock (browser application), which almost every user now has.
If you still doubt whether you can make money on YouTube, just go to any popular channel that has more than 200 thousand subscribers. And you will see advertising at the beginning or end of the video. Or do you think that bloggers advertise all sorts of different things for free?
3. How to start making money on YouTube?
Now let's talk about how to start earning money and what you need to do. Everything is in order. And before we begin, I want to say that further I will provide some links to our forum. I do this because I don’t want to give too much material in one article and overload you with redundant information.
- To make money you need a channel. I will talk about this very soon in a new article and at the same time there will be a video instruction;
- If you already have a channel, then you need to start making videos. But what to shoot? About what? How to choose a topic? You will find answers to all these questions here “ “;
- Next, you need to learn how to choose the right keywords, I wrote about this;
- The next step is promotion and promotion of the channel. You can look at these articles on how to promote a channel in the initial stages: promotion or promotion of a channel on YouTube.
- When you have enough subscribers on your channel, you can start monetizing, namely, connecting an affiliate program. I’ll tell you how to connect an affiliate program in this article: “coming soon.”
3.1. How many subscribers do you need on YouTube to make money?
The answer to this question depends on how you are going to monetize the channel: through affiliate programs or through advertising. If you want to connect an affiliate program, you must first select it and then look at the requirements. It will be written there about how many subscribers you need.
If you plan to make money from advertising, then it all depends on the customers. For example, if you have 20 thousand subscribers, then few people will want to buy your advertising. It’s another matter if the channel has 100 thousand subscribers, and a completely different matter if there are a million. Firstly, there are more customers, and secondly, advertising is more expensive.
3.2. How much can you earn on YouTube?
This question is also very popular, because everyone is interested in it. I won't talk about any numbers. If you are really interested, you can ask how much bloggers earn on YouTube. To do this, just go to the TOP of YouTube, then visit several channels from there. Almost always in the description under the video there is a link to the advertising page. There you can find all prices.
If we talk about my little experience in this field, then in a year I was able to gain 500 subscribers. Moreover, for me, YouTube is just a tool for improving a blog, not a .
So, 500 subscribers and more than 150,000 views brought me only $60.
As you can see from the screenshot, income has recently begun to increase, since I decided to record some videos specifically for promoting the channel. And I’ll tell you what: the more new videos I have, the more my monthly income becomes. Yes, even if he is funny now, but in a year an additional 10 - 20 thousand rubles will not hurt me.
3.3. How much do they earn on YouTube per 1000 views - approximate figures
Why do I say that these are approximate figures? Because no one can say for sure. Firstly, prices are constantly changing. Secondly, each channel has different earnings. So, approximate numbers:
- Automotive theme – from $3 to $5;
- Gaming – from 50 cents to $2;
- Financial – from $2 to $4;
- Musical – from 40 cents to $2;
- Humor channels - from 60 cents to $2.5;
- Beauty blogging – from 25 cents to $2.
4. How do people make money on YouTube without much effort?
Now I don’t mean various vloggers and let’s play, they still do at least something. We are talking about viral videos. For example, you filmed your cat meowing funny, and within a day the video would get a million views. This is what is called a viral video. But I don’t think you can make money this way, because it’s unlikely that you will be connected to an affiliate program if you promise to make a viral video.
Other people make money from this by simply collecting such popular videos and uploading them to their channel, making all sorts of compilations. It’s also good if they do it well, with jokes and other decorations, such as +100500 or TIX.
This is still a different matter. But there are such masters who simply cobble together funny moments seen for 3 minutes and post them under a title like “laugh jokes watch 2016.” How much money do you think such channels earn on YouTube?
5. How can you make money on YouTube without making a video?
To do this, you need to post other people’s videos - this is logical. We discussed one of these methods above. But you can use more than just viral videos.
Any videos that will not be subject to copyright claims will be suitable. For example, if there are many channels with re-uploaded films. Of course, such a channel most likely will not be connected to an affiliate program, but here you can make money on advertising. What can be re-uploaded? Movies, TV shows, recordings of Twitch streams, various video presentations and much more.
However, you should understand that you will always walk on a sharp edge, for example, not all authors allow their videos to be used by someone else. It’s one thing when you make reviews or reviews of other people’s videos from other people’s videos, but it’s another thing when you stupidly steal other people’s content.
6. How much can you earn on YouTube in a month?
Unfortunately, no one can answer this question accurately either. It all depends on how many subscribers there are on the channel, what the topic is, whether there is an affiliate program, and how much advertising costs. Earnings are not stable, because they may buy a lot of advertising from you this month, but not buy any next month.
If you are interested in making money on YouTube, go to our forum, there you can find a lot of training videos on creating a channel, promoting a channel, creating a header and a logo - in general, a lot of useful information. It would also be cool if you left your comments from your personal life experience.
On this, I think it’s time to finish. See you in the next articles.
Best regards, Sergey Ivanisov.
Money doesn't guarantee happiness, but it does guarantee material freedom.