How to recruit people to a VK group. How to get a million live subscribers to a VKontakte group? The main ways to recruit subscribers to a VKontakte group

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Social networks are a fairly easy and effective way to promote your own brand, create entertainment or informational content, with the possibility of selling advertising in paid posts. And the larger and more active the group’s audience, the more effective the online activities will be.
Over the past few years, social media advertising has become one of the most popular types of business. This is due, first of all, to the development of social platforms in general, and VKontakte in particular.

By recruiting subscribers to a VKontakte group by purchasing advertising or self-promotion, a person can achieve their goal in a short time, be it popularizing their own brand/business online, or the opportunity to share their ideas and creativity with the masses of people.

When recruiting paid subscribers, you need to treat this process with special care, since cooperation with promotion services can lead to sanctions from the administration of the social network. In particular, you can get not only a temporary ban, but also a block without the possibility of restoring the group.

It is VKontakte that is known as a social network that blocks communities for violating the rules without the opportunity to justify themselves and in any way mitigate the punishment. This can happen for various reasons: frequent user complaints, a large number of bots instead of active subscribers. The bulk of blocking occurs on “young” public pages that use third-party services to increase subscribers, likes, and comments.

For what purposes is it necessary to recruit subscribers to a VK group?

As noted above, the number of subscribers is one of the main indicators of popularity on the Internet. The larger the group's audience, the more expensive advertising is sold. For example, if the community belongs to an online store and is constantly updated with new, original and, most importantly, relevant content, its sales will increase significantly. If you create bots (accounts automatically created by a computer), you will not be able to improve the statistics of not only the online store, but also the group itself, since the bots are completely inactive.

The main ways to recruit subscribers to a VKontakte group

Cheat. When wondering how to get a sufficient number of subscribers to a VKontakte group, the first thing that comes to mind is to use third-party services. And this is logical, because the Internet is full of advertising, and even bloggers with a large audience often advertise similar methods of online promotion. This includes brute force accounts, cheating of bots and offers.

1. Brute is a subscription to a group from hacked user accounts who, as a rule, have not visited their pages for a long time. Hacking is carried out using automatic password search.
2. Bots also refer to inactive profiles that are created automatically using special programs. Just like brutes, they are blocked quite quickly, since they are used for mass subscriptions to various groups.
3. Offers are real people with accounts. For a certain monetary reward, they join the community and perform some targeted actions: comment on posts, share material, put “Like” marks. Offers allow you to attract a large number of subscribers to a group in the shortest possible time and a relatively small budget. The most important thing here is that they all have real pages (although often fake). Subscribers are purchased on special exchanges. The average cost of a thousand subscribers is approximately 500 rubles.

These methods of raising your audience have absolutely no practical use, except for the counter: only the number of subscribers increases. Over time, accounts, be they brutes, bots or offers, are blocked for excessive activity, and the community is filled with dogs, that is, deleted profiles. In addition, artificially filling a group also usually leads to its blocking.

Inviting. The easiest way to provide a community with several dozen or hundreds of subscribers is to send invitations to your friends and ask them to do the same with their friends list.

You can only send invitations to friends. In other words, wanting to promote a group, a person can add other people as friends and immediately invite them to subscribe to the group. According to the rules of the social network, you can send friend requests up to 50 times daily and make no more than 40 invites.

Despite the safety, this method fills the group rather slowly, considering that out of the total number of invitations sent, no more than 30% will receive a response. There are also offers for paid inviting on special platforms. But such services, as a rule, are offered mainly under bot subscriptions.

Targeted advertising. This method is offered by the social network itself. However, to do this, you need to conduct research on your target audience, choose an ad format, select interesting illustrations and write an attractive headline. The customer of the service pays for the result - clicks or displays of ads to users. To ensure that your advertising campaign budget is not wasted, you should pay special attention to setting up targeted advertising.

Paid advertising in groups. This is another effective, but rather risky way to promote your own VKontakte group. Its meaning is that by selecting and placing advertisements in thematic groups created from one’s own materials (here you can use text, pictures, audio and video recordings), a person receives truly interested users who will subscribe and, if there is interesting material, will be active .

You can order advertising in thematic groups in several ways: contact directly the administrator of the community of interest, order the service on the official social network exchange, or by contacting third-party sites. The cost of the service depends on the popularity and statistics of the group in which the advertising post is placed. When choosing a community, you should pay attention not only to similar topics, but also to the behavior of the audience: likes, reposts, comments. Moreover, if this group earned its popularity through promotion, buying advertising will be useless and will not bring an influx of audience.

How to recruit subscribers to a VKontakte group for free

To attract an audience without investing money or running an advertising campaign, you need to be patient and creative. This is necessary so that the target audience finds the community interesting and useful for themselves.

Often, group administrators use the most interesting published post for this - they pin it at the top of the initial page, so that when people visit the group, they start getting acquainted with the group from it. In addition to entertaining or informational content, such a post could be in the form of a giveaway designed to motivate people to subscribe with the opportunity to win something. In addition, free methods of promoting a VKontakte group include:

• Using services to increase subscribers.
• Optimizing the group by publishing content.
• Sending invitations to friends to join the community.
• Mutual PR with other thematic groups.

Among the free promotion services we can mention: Vktarget, Bosslike and Olike. These are the most popular services for getting subscribers to the VKontakte group. However, you should not hope that increasing the number of subscribers in this way will lead to the desired result (quantity and quality are not the same thing here).

Using promotion services is quite easy: just register, create a task form indicating the group address and the required number of subscribers. It is worth noting that you cannot create a stable subscriber base this way. As a rule, these exchanges use fake accounts, which, due to excessive activity (subscriptions to communities, likes, etc.) are very quickly blocked by the administration of the social network.

Activity does not depend on the number of subscribers. Even with a hundred living people interested in the topic of the community, subscribers will comment on posts much more, mark “Like” and share news than a thousand unnaturally recruited bots.

Typically, people look for groups on social networks where they have the opportunity to interact with people with similar interests. Therefore, in order to gain many VK subscribers, it is important to optimize the group name, select effective keywords for search engines to rank the community on the first pages of search results.

How to attract subscribers to a VKontakte group for money

Free methods of recruiting subscribers to a community cannot always guarantee one hundred percent success (however, like paid ones). If a person is willing to pay to increase his audience, he should choose the safest and most effective tools, including:

• Contextual advertising.
• Special services for promotion (which were already mentioned above).
• Specialists in the field of SMM (freelancers).

The last point – freelancing – allows you to hire a professional and, within a set period of time, without wasting your own effort, get the desired result. Here it is only important to discuss in advance which methods of attracting subscribers are allowed and which are prohibited due to their ineffectiveness and the possibility of getting the group blocked.

In particular, it is recommended to avoid paid services such as VkLike, TurboLiker, promotion of groups on VKontakte.rf, etc. Such services work approximately according to the same scenario: people, wanting to promote pages on social networks, perform various tasks (subscription, comment, etc. .) in order to earn points and use them to promote your own projects for free.

They are not interested in community content. And when, after some time, such accounts are blocked due to excessive activity, they are not restored, as a result of which they remain in subscriptions in the form of a dog (deleted account) and spoil the public statistics. That is why, when blocked users are detected among the group’s subscribers, they must be deleted immediately, since they significantly reduce the group’s position, and saving them for the number of subscriptions is a rather useless exercise.

The social network Vkontakte has a huge number of groups and communities on a variety of topics: cars, beauty and health, music and TV and many others. Anyone can find a cozy corner on a social network and start communicating with like-minded people. In addition to a pleasant pastime, VKontakte communities bring some income to their owners (paid advertising, sales of goods). Therefore, the question of how to gain subscribers in a VK group is so relevant among users.

As you know, those communities with the most participants get to the top of the search. And if you are ready to pay money to add the missing people to the group, then here is a small selection of good promotion services:

Avi1 is an excellent resource where you can order subscribers to a VK group at a price starting from 19 rubles. Further, depending on your wishes and needs, you can choose a more expensive service, provided faster and with better quality. In addition, the site has feedback and you can leave your review about the services and read those already posted to make the right decision;

addmefast.com- a site with which you can increase counters in almost all social networks. Here you won’t be able to simply pay money and get the desired indicators; you will have to create a task (in our case, join a group) that will be completed by users from all over the planet. This site is international, which means all prices here will be in USD;

Prtut is an online service where you can order subscribers for a VK group without registration. Prices are quite affordable and start from 32 rubles per hundred subscribers. Surely, you are looking not only for how to quickly gain subscribers to a VK group, but also how to do it efficiently and safely, so this service will fully meet all expectations;

Putliker.com- another service that can be called a long-liver among similar sites. The price tag there is not the lowest, but excellent quality is guaranteed. But the service still has one drawback - registration is required in order to place an order;

DoctorSmm is a well-known service where you can get subscribers to a VK group inexpensively and quickly. This site has its own extensive database of accounts, due to which their promotion is considered very natural and it is almost impossible to get banned after their services;

Kwork.ru- an online resource with freelance services. Here you can find people who will be willing to attract users to your group for money. Each performer has his own rating and reviews of working with him. The price tag is the same for everyone and starts from 500 rubles.

Of course, when asking “How to recruit subscribers to a VKontakte group,” any search engine will return hundreds, if not thousands, of similar sites. But we have described those services that have been popular for years and have a good reputation among users.

It’s not at all difficult to promote a group if you have any budget for it. It is much more difficult to attract users to your community without professional help, relying only on your knowledge and strength.

Recruiting subscribers to a VK group for free is not an easy task, but it can be solved if you know some tricks and secrets. The main thing is that after this the group does not fall under filtration and all the work is not in vain. Therefore, in this article we will talk about the safest ways to attract audiences to the community:

The first option is free advertising in other groups. In order to recruit subscribers to a group on VKontakte without resorting to paid services, you need to find communities where you can post posts on the wall without hindrance. This way you can easily attract an audience to your group absolutely free of charge;

The second option is mutual advertising with other communities. To do this, you will need to select groups that are close to yours in terms of promotion and offer to advertise each other on a disinterested basis. The main thing is that the other group somehow overlaps with yours in terms of topics, so that the target audience is added to you. Otherwise, users simply won’t want to join;

The third option is to work on the name and design. If your group has the correct name, which exactly matches the most common search query, then it will appear in the search results. This way the group will attract the attention of some users and if the content is interesting, they will want to join;

The fourth option is to invite friends, acquaintances and subscribers yourself. To do this, you need to be patient and send out an offer to join your new community. This is another way to recruit subscribers to a VKontakte group for free;

Fifth option - increase activity in your group. Competitions with some nice gift for the winner are great for this. The main thing is that the reward is not too expensive for you, otherwise this method of attraction will no longer be free;

The sixth option is to spam with links to the group. In other words, spread information about the group to all corners of the Internet. For example, if a group is about sewing toys to order, then you can find dozens of forums for young mothers and advertise your community there. The main thing is to do this not intrusively, so that the links are not removed by moderators.

These were the main six ways to recruit subscribers to a VK group for free that actually work. Add paid promotion methods to everything else and the community will reach the top much faster than even you expect.

There is not a single owner of a group on VKontakte who does not dream of bringing his brainchild to the top of the search. We can say that getting to the top is the ultimate goal of any user who has created his own community. In addition to how to gain subscribers in a VK group, you need to do some more manipulations and steps that will bring you closer to your goal and raise the community in search:

Let's start with the fact that the main factor that will affect the position of the group is its name. And already at this stage, most people make the mistake of calling the community their personal brand, which is unknown to anyone. Let's take for example a group that offers handmade jewelry, and the creator of this beauty decided to name his company after “Dragonfly”. He also gives an appropriate name to the group in which he offers his jewelry, and what a surprise he will be when the community does not appear in the search at all, since users will not look for a group with this specific name. It’s another matter if in such a situation you give your community the name “Handmade Jewelry to Order” and then the group gets into the search and then it remains to gain an audience;

To bring a group to the top of Yandex or Google searches, you should take care of its optimal description. To do this, use the Wordstat service from Yandex and look for key queries on your topic. Next, taking them into account, compose a short text that will need to be added to the description;

Next, start filling out the content. You need to understand that it is impossible to recruit subscribers to a group on VKontakte without interesting information presented in the community. New entries should appear at least 3-4 times, which will be unique and striking. Nothing prevents you from using auto-posting services so that content is uploaded regularly without your direct participation.

Well, as we said above, do not forget to regularly hold repost competitions so that a sea of ​​users will know about your group. By attracting people to the community, you bring it closer to the leading positions in the search.

Now you know not only how to gain subscribers in a VK group, but also what actions need to be taken in order for the community to reach the top of the social network itself and search engines.

How to recruit subscribers to a Vkontakte group- this question was asked by everyone who is involved in promoting their goods or services on VKontakte. Every day I receive offers in Vkontakte messages: “I will recruit subscribers for you”, “promotion of a VKontakte group”, “I will get live subscribers”, “I will invite participants to the group according to the parameters”, etc.

Several times I still sent 300-500 rubles. such agents... But nothing except “dogs” was added to the group. This is a terrible picture when 50% of your group are “dead” pages. In this case, there was a risk that the VK administration would simply take over your group and delete it permanently. VK has become a very smart social network because it detects most programming developments and scripts aimed at promoting a group through “hacking VK pages”, “inviting bots” and many others.

If advertisers also send you spam messages with similar offers, ignore them! Since you have no guarantee or confidence that they will invite “live participants” and your group will not ultimately be blocked by VK administrators. There is no way you can test their methods, but they will tell you how they invite friends to your groups all day long! No, there is no such thing! VK invitations have not worked for a long time; everyone knows that you can simply block the function of receiving invitations to groups and communities. And those who don’t know refuse to join groups by invitation or completely ignore them.

Having eaten a pound of salt on the promotion of the group, I began to search for adequate services for inviting “Live” subscribers according to their parameters. So that there are no unnecessary scripts, no bots, no fakes, but only real pages and people!

I found many services here I’ll tell you only about the most worthy and honest ways to promote a VK group.

1. Advego.ru is an exchange for copywriting, writing texts and completing tasks. This exchange recently added the function to add Social tasks (invitations to groups, reposts, likes, joining groups and subscribing to pages).

• I gained 500 subscribers specifically from Advego (from different countries, including Russia and Ukraine).
• All pages are real, people are adequate.
• You can do it according to the parameters, for example, in the task set: Only the city of Moscow, only girls over 18 years old. In this case, only girls over 18 years old from Moscow will enter.
• VKontakte will never block a group with such participants, because all people are alive, everyone came via a direct link (for example https://vk.com/kolyaski_perm - participants copy this link from Advego and paste it in their browser), there are no scripts, redirections, etc., for which VK usually calculates cheating

• The price of one subscriber (minimum) is 0.022 USD. (1 cu as of 10/04/2015 = 70 rubles at the Advego rate). It turns out that the cost of one such subscriber is 1.5-2 rubles.
• Manual check. That is, you must manually check everyone who joined the group and completed your task.

2. Seosprint.ru - the so-called “mailer”. Service for website promotion, clicks and completing tasks.

Pros:

• The price of one subscriber is from 0.3 rubles! The price is really good, 30 kopecks per subscriber!
• It is possible to create tasks according to parameters and age restrictions.
• The people who joined the group are real and do not unsubscribe.
• VK will never ban a group with such participants.

Minuses:

• There are a lot of tasks. To make sure that your task is seen on the first pages, you need to pay 1.5 rubles per raise. From there, your ad will gradually decline as other advertisers raise their targets. This is an undeniable minus!
• Manual verification of each applicant.

Today, these are all the most honest, real and effective ways to promote VKontakte groups.

I will update the article as new cheaper or more effective methods are discovered.

Here I will write my “black list” of similar services, thanks to which many groups have already received a ban from the VK administration. The list is still being adjusted.

Blacklist of VKontakte cheating services

1. Vkmix.ru

Pros:

• everything happens automatically (adding subscribers, verification, payment);
• quickly and seemingly efficiently... BUT:

Minuses:

• They ban everyone who is registered in this project;
• All groups that are promoted through this project are banned;
• There are many dogs in groups that were promoted through Vkmix.ru;
• Incomprehensible “points” that are used to pay for tasks;
• Pages that were linked to Vkmix were hacked several times and are still under attack.

Today, in order to promote a VK group and keep it active, you need both time and money. The times when this could be done for three kopecks are over, although not, but you will learn about this later.

In this instruction you will not find free methods because they are not effective at all. The owners of the social network VKontakte have long made sure that you spend as much money as possible within their system. After all, wonderful tools have been developed for this: targeting and market - platform (formerly the exchange).

This article will help you save both money and time when promoting and recruiting subscribers for your group. You will do all this yourself and from scratch without resorting to paid services.

Naturally, first you need to create a group directly in VK. Then it needs to be made presentable. To do this, you will need to choose a high-quality group avatar or make a beautiful cover.

Fill the community with the necessary sections, for example, reviews, links, contacts, etc. Write a brief description of the group so that people can understand what you're talking about. You can read about creating a group and its design.

Example of a community cover for a travel group

Create at least 10 – 15 of the most interesting posts. Be sure to choose beautiful photographs to accompany them. If you don’t know which posts are considered good, you can always look at your competitors’ posts.

Go to your competitor’s largest community and see which posts have the most likes and shares. This is the simplest (manual) method, but it works. Remember, a good picture can be worth 1000 words.

Important! First of all, people subscribe not to the design, but to interesting content. If the content is bad and uninteresting, then no amount of advertising will help get people to subscribe to your group!

2. Promotion using target (targeted advertising)

Another advantage is that you can attract only those people you need into your group. For example, Men over the age of 25 who are interested in business topics.

Hundreds of articles have already been written about the target. I will not describe all its capabilities, but will consider only one format, “Universal Recording”.

Universal post is the most effective promotion format (native advertising)

This post will be shown in the feed. This advertising format will be seen by all users who access the social network from computers and mobile devices.

The screenshot in one of my groups shows that traffic from mobile devices reaches 84%, and visits from computers are only 16%. This only says one thing - there is a lot of mobile traffic and it cannot be ignored when promoting a group!

Share of mobile and web traffic in the group

You may have a question. Most likely, this is a young audience that “lives” on their phones. In the screenshot below, you can see the age of the people who are subscribed to my group.

Adult male audience

As you can see, this is a fairly mature audience interested in a specific topic. Subscribers to this group were recruited 90% from the target and approximately 10% from the exchange (market - platform). Let's start setting up.

Setting up targeting

Pay attention to text and pictures

If the text is weak, then the person will not subscribe. Be sure to write a “call to action” at the end. Then choose a high-quality picture. If the visitor is attracted by the photo, he will read the text. Everything is very much interconnected. Click “create”.

Text + call to action + image

Select: topic, country, gender male or female, age.

Basic settings for targeted advertising

Let's move on to the settings based on interests. You will use these settings most often.

Find all competitors' groups

Make a list of competitor groups. Take only the most active and largest ones. You can find them in the search for VK itself by entering the desired keyword.

Search for groups of competitors by keyword

The more groups you add, the more people your ads will be shown to.

We add the list of competitor groups to “Communities”

You need to exclude your group so that advertising is not shown to people who are already members of your group.

All that remains is to set the price. Never set a recommended price! Especially if you are a beginner. Start small.

Always start with small amounts

If there are no impressions, then gradually begin to increase the price by 5 - 10 rubles. Limit impressions as you see fit. I set it to 1. If a person sees my post and does not click on it, then this advertisement will no longer be shown to him. You can create a “TV” effect by setting 20 impressions per person. Click “create ad.”

Set the status to “launched”. The ad has been sent for review and after a while impressions will begin and the first clicks will begin, and with them the first subscribers.

Carefully check all settings and run the ad

While the ad is being reviewed, you can check all the settings again. If everything is fine, then immediately go to your new campaign and set limits!

Set a limit for the entire campaign or for one ad.

This limiter is needed in order not to waste your entire budget “down the drain” in a matter of minutes! I bet 200 rubles.

If you replenish your balance by 10,000 rubles and do not set limits, and for example, go out to drink tea, then when you return to the computer, most likely you will find 0 rubles on your balance.

There is a known case when one webmaster forgot to set a limit and went about his business. When he returned, he discovered that 80,000 rubles had been written off from the budget.

Optimization and scaling

Now it's time to do some good work! Our task is to promote a group on VKontakte as cheaply as possible. And this is unlikely to happen from the first announcement.

You will need to decide on a budget. How much are you willing to pay for one subscriber? Each niche will have its own price. If you want to bring schoolchildren to your group, it will be one price. If you need adults, the price per subscriber will be much more expensive.

For example, you are willing to pay 2 rubles for 1 subscriber. 100,000 subscribers is 200,000 rubles. 1,000,000 subscribers is 2,000,000 rubles. I think everything is clear with this.

Once you have sorted out the money, you can start creating advertisements. You need to do them until you start receiving subscribers for 2 rubles.

Start with at least 10 and constantly add new ones. Test everything you come up with. Here are the most basic parameters for tests:

1. Headings
2. Lyrics
3. Pictures
4. Gender
5. Age
6. GEO
7. Different audiences
8. Call to action

Work to improve your CTR

CTR affects the cost per click

In my case, the average CTR is around 3.2%, and the cost per click is 1.44 rubles. A subscriber costs me no more than 2.5 rubles. Let me remind you that my settings include men over 23 years old.

At the same time, I can achieve even better results, but I’m just too lazy to do it. 2 – 2.5 rubles per subscriber completely suits me. To achieve this result, I needed to test 10 ads. But I have experience.

If you are a beginner, then do as much as possible. Do it until you achieve the desired results. If you are lazy, then you will make no more than 10-20 creatives and you will get bored. If you are determined, you will do 100. Just do not forget to set limits for each ad, otherwise all tests will end before they even begin.

VK even has a useful hint that will tell you how well you set up your advertising. It’s called “Advertising Post Evaluation”. For me it looks like this:

Find your target audience on VK

Almost a dozen! 🙂

Here are some more statistics where you can see the number of people who profited from advertising and who joined the group.

Analyze statistics and improve advertising

3. Promotion through the market platform

Let's look at another way to promote groups on VK using market platforms(former VK exchange). Please note that budget replenishment occurs separately from the target. That is, if you want to advertise here and there, you will have to spend money on different budgets.

This method is good because if you have a decent budget, you can quickly promote a group and bring many new subscribers to it. VKontakte has more than 400,000 groups on various topics. In almost all of these groups you can buy advertising. Let's create our first ad.

Go to Market – Platform and click “create entry”. Here you can create a new post or repost an existing one from your group. I'll create a new one.

Compose an attractive text and choose a picture to go with it. At the end of the text, be sure to include a call to action, for example, “subscribe now!” and put a link to your group. I have seen more than once how beginners make the same mistake. They write the text, choose beautiful pictures, but forget to put a link. 😉

An example of creating an advertising entry in the market platform

You can fill out the information below at your discretion. The main thing is that you understand. Click “create entry”.

We send advertisements for moderation (verification)

Once again, make sure everything is done correctly and submit your ad for review. After checking, a new “post entry” will appear instead of this button, click on it. Now it will be necessary to work properly.

Be patient, routine awaits you

Representatives of VKontakte say that they have simplified everything, but as for me, on the contrary, they have complicated everything. I’ll show you with an example what I mean by the word “complicated.”

The first thing you need to do is set a budget for 1 advertising post. This is a maximum of 100,000 rubles. You bet as much as you are willing to spend.

Then decide on your topic. You don’t have to set daily coverage. I set it up to cut off all the small groups. Region Russia, gender male, since I plan to advertise the business, men are most interested in it. If you have a women's community, then put the gender as female. You can also add age.

This is what I got:

Clear your ad list of junk groups

The picture shows that I was offered to buy advertising in groups that are clearly not suitable for me. If in a group with films I can somehow find the people I need who want to join the group, but “gangster romance” is already too much. This is where the fun begins.

Now you need to go to each group and check it for adequacy. Look at what kind of posts they post there. How many people like, repost and comment. You need to understand whether this is a “living” community or not. If the activity in the group is good, then we leave it, if there is complete trash going on there, then we exclude it. Over time you will learn to identify good from bad groups. Everything comes with practice.

Eliminate all unnecessary groups

Be sure to go to the group statistics (icon with a diagram) and look at the reach, activity, geo and age of people who are subscribed to this community.

After you exclude unnecessary groups from the list, click the “update” button below. The platform will add new groups for you. And again, you should carefully review them and eliminate unnecessary ones. Do this procedure until only those groups in which you would like to be placed remain on the list. Once everything is ready, click on the “post” button.

If the groups that the platform offers are not enough for you, then do not be afraid to experiment with the topic. Select similar ones and see what I offer there. The platform is not ideal and the groups you need may be in completely unobvious topics. Test!

Now all that remains is to watch as new subscribers begin to join your group! All statistics for each group will be available to you in your account. You will see which group brought the most people and which did not work.

After the end of the advertising campaign, you can calculate how many rubles one subscriber from each group cost you. Divide the price of the post by the number of people who joined. Your task is to learn how to attract subscribers as cheaply as possible!

This is where the work to promote the group is just beginning. Collect as much information as possible and start making new ads until you achieve the desired indicators, namely a reduction in the price per subscriber. Everything here is the same as at Target; it’s unlikely to be done perfectly the first time.

But I have good news for you! There is a service that will allow you to conduct competitive intelligence and give you the opportunity to attract new subscribers for only 1 ruble!

4. How to bring subscribers to the group for 3 kopecks

With this knowledge and tools, you will easily outperform your competitors!

The first service is allsocial.ru. With its help you can understand what is happening in this market. The first screen contains groups that are currently experiencing a lot of activity. Look at the growth of subscribers opposite each group.

Groups on VK that are purchased with advertising

You can understand what is relevant now and look for interesting ideas for developing your community.

This will most likely mean that your competitor is purchasing advertising somewhere, so now we will find out where he advertises and how much 1 subscriber costs him. Let's do some reconnaissance!

Spying on a competitor's group

For this we need this service. Complete a simple registration. The service is paid from 600 rubles per month, but it has a free trial version with which you will conduct your reconnaissance and appreciate it.

In the end, for 600 rubles you will save tens, or even hundreds of thousands of rubles when promoting your group.

Now in the “promotion” tab you will see all the information on the competitor. The budget spent on promotion, the number of sites where advertising was purchased, the number of attracted subscribers and the average price per 1 subscriber.

Spying on a competitor

From this information we see that 140,000 subscribers were attracted for only 0.68 rubles! Do you understand what to do now? That's right, take it and repeat the same thing!

Click on the “CPA” tab and filter the cost per subscriber in ascending order. You can see that from one particular group, subscribers go for three kopecks! In the “subscribers” tab you can see the number of subscribers.

We find the cheapest price for 1 subscriber

Copy the best creative and repeat the same thing

Let's move our gaze to the left and see which advertisement brings such cheap subscribers. Click on “Preview”.

We find the best creative and copy it to ourselves

The competitor has already done all the hard work for you and found the best creatives and groups that have cheap traffic. Now can you imagine how much time and money you can really save?

Your task is to drive all your competitors through this service. Find out what posts they use and what groups they advertise in. Also look at what budget was spent on promotion and soberly assess whether you can compete with them or not. Then take it and just repeat the same thing.

Pay attention to the “Age and Gender” tab. In my example, the subscriber is so cheap because of his age. The gray diagram means that the audience is under 18 years old. Blue is already 18+.

I said earlier that the older the audience, the more expensive it will be. But you can still bring subscribers for 1 - 2 rubles in large quantities. Here's another example.

Adult audience for only 1 – 1.3 rubles per subscriber

The screenshot shows that an adult male audience costs 1.3 rubles. Don’t be lazy, search, and you will be happy!

Nemesis

VKontakte has introduced a new algorithm called “Nemesis”. The algorithm is designed to combat non-unique content. If previously it was possible to mindlessly copy other people’s posts, now you can’t do this.

Malicious violators may be disconnected from monetization or blocked. Start producing unique content and your income will increase.

Conclusion

There is no secret recipe. To promote your community, you need to analyze and test a lot. You have to fully immerse yourself in this topic and understand how this whole kitchen works.

Do and test creatives as much as possible, the services will help you a lot with this. Always try to lower your price per subscriber. This way, you will be able to recoup your investment faster.

To start paying off your investment, first get 30,000 subscribers and start with your group.

It has long been no secret that VKontakte users are much more willing to join groups with a large number of participants than very young groups where there are still few participants. It has long been noticed, and this is a fact, that people are added to a group with a small number of participants less often than to an already promoted and active group.

But it turns out to be a kind of vicious circle - in order for people to be more willing to join your group, you need to have at least 500 participants in it. But in order for the group to grow to the first 500 who joined, you need to actively invite new members to it, but they don’t go very well to a young group willingly...

So what if you just recently created your own VKontakte group to sell handmade products? How to recruit the first 500 participants as quickly as possible? After all, in order for potential buyers to be willingly added to a group, it should not be empty and small in number.

The question arises - where then to get these first participants “for the sake of numbers”, so that the group looks more serious and lively, so that there is a greater chance that the target audience we need will be added to the group more often.

Previously, for these purposes, offers were actively brought into the group (this is a little better than bots) from special resources. And it worked quite well - the VKontakte administration, to put it mildly, turned a blind eye to it. Now, offers (and even more so bots) are severely punished - there is a huge risk that the group will be banned forever, without the possibility of recovery.

That is why the first people “for the sake of quantity” must be invited exclusively by legal methods, without the help of dubious services a la “I will invite so many participants to the group for so many rubles.”

So, the two most reliable and effective ways to recruit the first 500 participants

Method 1.
The best option, in my opinion, for a handicraft group is at the first stage to invite into your group the same needlewomen who also need to add participants to their group. That is, you invite needlewomen to your group, and also add yourself to their group. This is the kind of mutual support that results.

Firstly, there are now several mutual aid groups for needlewomen. Secondly, there are now a huge number of handicraft online conferences and seminars, where you can get to know each other and invite people to groups. Some needlewomen receive up to 200-300 new participants in the group for one such event.

Here are some links where you can get new members for the group:
1. https://vk.com/topic-91421638_31906984
2. https://vk.com/topic-46422055_32936952
3. https://vk.com/topic-67929513_29889856

The thought may arise: why invite needlewomen to the group, after all, these are competitors? 🙂
But in fact, according to my research survey , in which over 800 needlewomen took part, 75% of needlewomen buy the work of other needlewomen, i.e. are each other's target audience.

Method 2.
As soon as the number of participants in your group exceeds at least 200, you can use another cool way to attract new people. This is the holding of so-called “sweets” - a drawing of one or more gifts among those participants who fulfill your conditions. Most often, these conditions are as follows: join a group and repost (click the “tell friends” button) a certain entry from your group.

No matter what anyone says, holding “candy” is a very powerful tool for promoting a group! If the “candy” is organized correctly, taking into account all the important nuances, then it can give you very cool results! For example, once a gift draw organized by me personally brought over 800 new participants to a handicraft group in 12 days.

Or here’s another more recent one.
This summer, one of the participants in the closed club “We make money with handicrafts” is the co-founder of the project