Rambler mail (login, setup, working with inboxes) and its place among other free email mailbox services. Rambler - a search engine that no longer exists (from its prime to its decline) Rambler mobile version

). Rambler in 2011 finally became an ordinary ordinary portal(though with a multimillion-dollar audience) and their search is now carried out with the help of their once sworn “friend” Yandex. You can see for yourself that their search results for the same queries are identical.

But nevertheless, I consider the decision to write a short essay about the formation, development and slow death of this very first search engine on the RuNet to be justified (Rambler was born a year earlier than Yandex and Google, when the number of sites in the Russian-language segment of the network was measured in only hundreds).

The Rambler search engine is no longer such

In the summer of 2011, an agreement was concluded between Yandex and our hero, according to which searches on this mega-portal will henceforth be carried out using the RuNet mirror. A little earlier, the option of using Google search was considered, but a compatriot was able to make a more advantageous offer (he could not lose after losing his partnership with).

An important aspect of the agreement was the division of zones of influence between the systems and Begun. Initially, there were three main players in the context market in RuNet: Direct, Google Adwords and Begun. Each of them took the bulk of their profits from the results of their search engines.

It was already not easy for the runner, because its donor Rambler was losing its share in the search market with noticeable regularity. Although he had nowhere to go, since the controlling stake in the Context Runner belonged to Rambler.

Well, here, after the arrival of Yandex, he had to tighten his belt even tighter - his contextual advertising blocks were moved to the periphery of Rambler’s search results (shown on the right), leaving the most profitable places to a competitor in the person of Direct:

Of course, in addition to Rambler’s search results, the context from Begun is shown on a number of large portals, as well as in the network of partners, but its market share is steadily falling.

And the quality of advertisers in this system leaves much to be desired, which is why not many webmasters are willing to cooperate with Begun (the earnings are simply ridiculous). Usually they turn to it if the site is denied both (the most profitable option, in my opinion, especially when working through Profit) and .

The owners of Begun expected that with the advent of Yandex, Rambler's share in the Runet search pie would increase slightly, which would allow them to increase their income, but this did not happen and now it is a tiny amount (slightly more than a percent):

Along with the decision to stop working on the search engine, Rambler owners. Firstly, the spelling of the name was changed - Latin letters were replaced by Russian ones, which, in fact, should have been done a long time ago. Secondly, the company logo has also changed, although for such a well-known brand the logo is no longer of decisive importance:

Gradually, all services that are part of this mega-portal will change their appearance to match the new image. Will this help Rambler get out of the abyss into which he has driven himself? Time will show.

This portal includes many well-known services (you will even find the Nichrome browser there, and much more), which developed along with the search engine or were purchased by the portal owners over time (you can see a more detailed description and purpose of the services in the help):

It seems to me that Rambler is now used mainly by experienced Internet users who got hooked on it and its services (mail, cards, price.ru, ferra.ru, poster, etc.) at a time when it had not yet fallen into the “cool” dive."

Rambler is more alive than dead (for how long)

About a year ago I read a post by a blogger who is also a school teacher. At the beginning of the school year, he surveyed schoolchildren about what search engine they used. What is noteworthy is that none of them named Rambler, and many had never heard of it at all. From this we can conclude that for this search engine almost everything is already in the past.

The only service that appeared almost simultaneously with the search engine and has existed until now without any major changes is. I have already written about it several times, including in an article about. In fact, this is a service that provides a free traffic counter and, based on its readings, builds the Top Runet sites, dividing them into appropriate sections.

The appearance of the Rambler Top 100 has not yet been rebranded and, by and large, it looks like nothing. In addition, the monetization method is somewhat striking, when advertising blocks that strongly resemble . are displayed on the top and side of the catalog. I have nothing against them, but many people get the impression that the project is not serious (the next step could be teasers with adult content):

Although there are still blocks of contextual advertising below, but again from a former competitor in the person of Yandex. Initially, the Top 100 rating was intended to simplify the life of advertisers - I chose a category and now they are the leaders at the very top of the list. I don’t know how relevant this is now, but I personally add all my sites to this Rambler service without fail. Why?

The fact is that due to its monstrous age (it was launched in the spring of 1997), the site of this service has a huge trust, and links from its pages are not blocked from being indexed by search engines. Can you guess where I'm going with this? No matter how slow and uninformative the Rambler Top 100 service may be, participating in it will be useful for any project.

There is such a powerful bourgeois service for analyzing sites and their link mass as Ahrefs (Misha Shakin made a video review of it). So, there you can see all the backlinks leading to your resource. Moreover, they can be sorted by the internal rating of this service (AhrefsRank), which indirectly reflects the quality of a given backlink.

In general, the service is useful and, perhaps, after rebranding it will look more humane (well, and its counter will no longer periodically slow down). If we talk about Rambler as a whole, then the decline has been evident for quite some time and the decision to change the search engine was correct, because their own search was long behind the times.

There were probably quite a lot of reasons for the decline and decline in the quality of search in Rambler, but, as I see it, the collapse began ten years ago. The great and terrible Igor Ashmanov, who once stood at the helm of this search engine, writes about this in his book “Life Inside a Bubble.”

When I wrote articles about the history of the creation of Yandex and the history of creation and features of promotion in Google, I mentioned one common point, which, in my opinion, became decisive in the fact that both of these search engines are thriving and are still developing successfully. In both of these companies, the same people (Brin and Page, as well as Volozh and Segalovich) who stood at its origins remained at the helm.

Moreover, in both cases these people were enthusiasts of their business, for whom income was secondary, and the primary thing was the development and movement forward of their brainchildren. This is exactly what I did not find in the history of Rambler’s development. As Igor Ashmanov wrote, the split occurred about ten years ago and those who worked on the search system initially were thrown out of the picture. Well, as it were, the result was not slow to tell.

The sad story of the search engine Rambler

In general, the history of the creation of the Rambler company is quite interesting. It began in one of the scientific towns of Pushchino near Moscow. If you remember, then you know that this system was first focused on the military needs of the states, and then for quite a long time served as a means of communication for America’s scientific communities (institutions).

The science city of Pushchino in the early nineties of the last century was notable for the fact that it became the first city in the Moscow region to have a dedicated line connected to the Internet through Moscow. It was precisely the interest in exchanging data on the latest research in the scientific world that spurred activists to lay a cable to Moscow almost on their own.

In 1991, the Internet had just begun its victorious march across the planet and practically did not yet exist (it was only in 1989 that the World Wide Web WWW was invented and was used to create modern websites). Enthusiasts from Pushchino themselves set up mail and Ftp servers for their needs, and even within the entire Internet they were a significant unit.

Well, the logical conclusion of the complete internetization of the city’s scientific community on its own was writing a search engine. Within a few months, programmer Dmitry Kryukov successfully completed this task. In the fall of 1996, the domain rambler.ru was acquired, and on October 8, the site with the search engine became available to Internet users.

Rambler means tramp in English. He did not have any special competitors in RuNet and therefore, until Yandex appeared on the horizon (autumn 1997), he became the sole and absolute leader in search. True, at that time there were only about a hundred sites on the RuNet.

Six months later (spring 1997), the Rambler Top 100 rating, which is still successfully existing to this day, appeared, which we already discussed a little higher in the text.

The further history of the development of the search system is not as clear and straightforward as we could see with Yandex and Google. I don’t want to go into the details of the change of leadership and structural changes in the company, but now those who were at its origins no longer work in it. The creator of Rambler himself, Dmitry Kryukov, died in 2009 from a stroke. Igor Ashmanov created his own brand on the other side of the barricades - he went over to the side of SEO specialists ().

Although until a certain point (2006-2007) Rambler was well known and it seemed that the prospects for its further development were very favorable. New services were opened or acquired, traffic and company profits grew.

For example, in 2006, Rambler was in second place in the Runet search market with a very significant percentage:

He was even seriously ahead of Google, which now seems somewhat fantastic. But gradually the management’s flaws and reluctance to seriously work on the search engine took their toll. Over the next few years (2007-2009), the share of Rambler searches decreased several times:

When it seemed that it couldn’t get any worse (about 5% of the total market), it proved that it was possible, and its share decreased several times over the following years (2009-2011):

Well, now, when the search on rambler.ru is carried out using the Yandex engine (by the way, my situation is exactly the same), there are no objective reasons for the decline in its popularity due to poor search quality. It is possible that a market share of approximately one percent is the current benchmark for this once popular search engine, now a mega-portal.

In general, it’s not so bad, in any case, I’m ready to change places with Rambler, but I’m afraid that its owners will be against it. Now it makes no sense to talk about features for Rambler due to the use of someone else's engine.

Good luck to you! See you soon on the pages of the blog site

Registration on Rambler

On the mail login form, click the “Register” button at the bottom. This will start the process of creating a new rambler mailbox on the service.

You can access any of Rambler’s services either through the account of any social network (VK, Facebook, Odnoklassniki, Mail.ru, Google, Twitter, etc.), or through the account of Rambler itself. When you log into the service through a social network account, you thereby link your social network login to the Rambler&Co service. The login procedure is a little faster, but there are doubts about the security of this procedure. After all, the Rambler login data will be stored on the social network server, and if the authentication means fall into third-party hands, the security of the Rambler login data will also be a big question mark. Therefore, we will resort to the old-fashioned method of creating a regular Rambler&Co account, specifying the login and password to log in to your email. By the way, after completing the registration procedure, using the same credentials you can easily access any other Rambler service, which is very convenient, as it will save you from having to register multiple times. So, let's register. To do this, you need to enter the required data in the appropriate fields, namely: first name, last name, login, preferred domain, password, date of birth, gender and mobile phone. You will have to enter the correct phone number, since upon registration an SMS message confirming registration will be sent to the specified number.

When a valid phone number is entered, click the “Send code” button on the right and wait for an SMS with the password.

The message will include a confirmation number.

Enter it in the “SMS confirmation code” field and click the “Register” button.

If everything is done correctly, a small green text field appears on the screen with the inscription: “User registered,” after which you will immediately be taken to your personal profile page.

Now you can go to your mailbox and work with electronic correspondence. By the way, after registering, you should receive your first email confirming registration. You can read it directly on the server. Open the mailbox by clicking on the “Mail” button in the top menu, or by selecting the “Mail” button on the left side of the work area.

We get to the Rambler Mail server. By default, the Inbox folder opens. As you can see, there is one unread letter in it. Open it by selecting a message from the list.

The message opens literally instantly. Let's get acquainted with its contents. The initial setup of Rambler mail is complete.

How to write a new letter in Rambler mail?

So, let's get started with the service itself. The first question that arises for the vast majority of users is how to create a new letter? The answer is simple - for this, use the “Write” button in the upper left corner of the main form of the Rambler mail service. Click on it.

We see a standard form for creating a new email message. In the “To” field, enter the name of the email recipient of the letter. In the “Subject” field we set the context of the message, i.e. the topic that our letter is devoted to. Finally, in the central text block we enter the body of the letter, writing the very essence of our message.

How to add an attachment to a letter?

As we all know, you can add attachments to an email: pictures, videos, music and any other interactive content. To make an attachment, click the “Attach File” button located under the “Subject” field.

After this, you just need to specify the path to the attached file and click the “Open” button, which will serve as confirmation of your choice.

After completing all the specified steps to configure Rambler mail, the attachment will be added.

To delete an attachment, click the "Delete" button to the right of the attached file name.

How to format a letter in Rambler mail?

To design messages in Rambler, there is a whole panel with which you can change the font, set its size, highlight a fragment in italics or bold, make alignment or add a numbered/unnumbered list or a smiley. It is worth saying that such panels are present in all email services without exception, but in Rambler it is especially convenient and practical.

All actions performed using the design panel are carried out intuitively and incredibly simply. With its help, you can add grace and creativity to your writing.

How to reply to a letter?

If you receive an email, it is logical to write a response (unless the email was sent by one of the robots, and such an email does not require a response). Replying to a message couldn't be easier. We scroll with the mouse to the very bottom of the message, and find the “Reply” button under the body of the letter. If you receive a letter from a group of respondents, you can send a response to them all at once by selecting the “Reply all” option.

Click on one of these buttons.

A subform appears asking you to enter the content of your response. When the response letter is written, click the graphic “Send” button with the arrow located at the top.

Next to it is the “Send to everyone” button. If there is only one recipient, it is inactive. If you previously selected the “Reply all” option, you can use that as an alternative.

How to forward a letter to another recipient (forward)?

How to change the password on your Rambler mailbox?

Sometimes it becomes necessary to change your account password to a more suitable one. This may be your own decision if you become concerned about the security of your work information, or you find out that your account has been hacked and correspondence has fallen into third hands. The developers themselves strongly recommend making passwords strong, including service characters, and their length must be at least 12-16 characters. We join these recommendations. But let's say the mailbox hasn't been hacked and you simply want to change the password ahead of time to prevent a potential hack in the future. How to do it?

We log into our account, as usual, by entering the name of the Rambler account and its password.

If the login was successful, go to your account settings and select “Password”.

To the right of it is the “Change” button - let’s use it.

A standard form for changing your password opens. Here we are asked to enter the current password, come up with a new one and confirm it, as well as enter characters from the pattern key (captcha). Let's heed this advice. When everything is ready, click the “Save” button.

At this point, the Rambler mail setup is complete, and you can again work with the mail service as normal.

How to change your password if you cannot access your Rambler mailbox?

Sometimes, as a result of your email account being hacked, it is not possible to log into your mailbox. This can also happen if you simply forgot your password and cannot remember it. How then? Let's use the password recovery procedure.

We go to the mailbox login form, write its name in the appropriate field, select the desired domain, and click the “Remember password” button at the bottom.

We get to the recovery form. As a first step, enter the exact name of the mailbox and the security pattern. Click “Next”.

On the next form, enter your current phone number and a new password you created. When everything is ready, click the “Send code” button.

After a few seconds, your phone should receive a confirmation code for the operation you have chosen. Paste it from the SMS into the appropriate field and click the “Save” button.

Now everything is ready - the password has been changed.

Now a few words about the client settings (where would we be without them). Although the number of Rambler mail settings is not amazing in its variety and range, at worst the parameters should be enough to make working with the client more pleasant and relaxed. All settings are hidden behind the gear button in the lower right corner of the folder selection panel.

On the main tab, you can set a personalized name for correspondence sent from Rambler. If you use an alias, you can enter it here and the recipient will see your alias in the “From” field. You can also specify another mailbox to which you want to receive replies to outgoing messages. This can be not only a mailbox on Rambler, but also on Gmail, Yandex Mail, Outlook or any other mail server. Read below about how to attach mailboxes of other services to Rambler.

You can also specify a message in the signature field, which will be automatically placed at the end of each letter if you want to end the text concisely and respectably.

Just below you can activate or disable hotkeys (you can familiarize yourself with a set of prepared hotkeys here). Proven fact: if you get used to working with a keyboard, then all operations will be performed much more quickly and accurately. Therefore, if you work a lot with mail, hotkeys will come in handy.

On the right side of the first tab, you can change the client’s color scheme to a more preferable one. There are about a dozen different colors to choose from to suit every taste: from pastel tones to azure and marble.

Here you can see how much of the mailbox is being used, and how much space is still free. By the way, the maximum volume of a Rambler box is 2 GB. Before the client interface changed in 2012, the box size could be increased manually, but with rebranding this option disappeared, and the maximum box size became strictly 2 gigabytes. Now, if the volume of your correspondence is approaching the maximum, you should worry about clearing your mailbox in a timely manner, otherwise the mail will simply stop arriving.

On the next tab “Folders” you can manage directories, both those present in the client by default, and new ones added manually. If the folders already in the system are not enough for you, you can easily add a few more just on this tab.

The next tab is responsible for adding other mailboxes to the service. In fact. you can connect the mailbox of any other service to Rambler. All you need to know is the address of the IMAP/POP3 server to receive correspondence, as well as the port number for it (in other words, the gateway). You can get this information from the support page for the service you want to use, but you'll have to dig a little deeper into the reference manual.

The next section of settings is filter tuning. Thanks to its flexibility and ease of use, you can easily place selected categories of emails in spam, mark them as read, or delete them altogether. To prevent your mailbox from becoming overcrowded, you should play a little with setting up the filters, and you will save yourself from headaches later. Very convenient interface and the filtering mechanism itself.

Another section involves setting up an answering machine. If you're going on vacation or want to take time off from work, compose an automatically sent email with a specific subject and content. This will not mislead your manager about your absence and will help maintain work connections and good relationships with colleagues.

The next option, located in the “Email programs” category, gives you access to the Rambler service for other email applications (The Bat!, Thunderbird, Outlook, etc.). Here are all the necessary settings that need to be specified in a third-party email client to access mail on Rambler. If you want to use one of the third-party applications to access your emails, check the “I want access” checkbox at the top.

The last section of the settings will allow you to enable sound alerts for the most common actions in the application, namely receiving a new letter, sending it and crashing. The sounds are all standard, you can’t change them. You can only disable or enable each individual alert individually, which essentially makes our already meager selection completely minimalist.

The address book

It's time to talk a little about the Contacts feature. Rambler has an address book where you can add your recipients so that you always have a database of addresses with whom you often contact at your fingertips. To access your contacts, click the person icon to the right of the button to write a new letter.

Here are collected all the email addresses with which you corresponded on Rambler. Contacts that occurred, but which you did not manually enter into your address book, fall into the “Automatic” section. The remaining recipients are added to the “Your contacts” category. To add a contact to the list, click the “New Contact” button.

You can also import addresses from several mail services into the Rambler address book: Yandex, Mail.ru and Qip.ru. This minimizes the time spent manually adding addresses.

Spam filtering

The Rambler client has an anti-spam function built into it. Although it does not work very efficiently, the developers periodically add new addresses to the blacklist database, which helps the service filter. Also, if you yourself want to mark one of the letters as spam, you can easily move it to the appropriate folder using the top menu.

In addition, you can mark the letter as unclaimed and without moving, as a result of which the sender's address will be added to the spammers list after verification.

To sort letters by a given criterion, you need to click on the column header and select the sort order: ascending or descending. The sorting mechanism is quite flexible and allows you to easily handle a large volume of correspondence without any difficulties.

Rambler-mail - mobile version

Official page of the application in the Google Play store - link.

Official page of the application in the App store - link.

In fact, the mobile program completely replicates the capabilities and functions of its PC counterpart. Here you can register, log in through any of the presented social networks, and many other bright and necessary features. True, the interface is a little sparse. It would be possible to give it more liveliness and bright colors, but that’s up to your taste. Perhaps conservatism and a strictly business approach are valued by developers more than style and a sense of novelty.

We install the program like any other mobile application (it’s practically called “Mail rambler.ru”)

Logging into your email is simple and quick by entering your username and password in the fields provided for this purpose and clicking the “Login” button.

As a result of the manipulations performed, we find ourselves in the Inbox folder. All messages we have received are displayed here. In the upper right corner there is a search button, which will certainly come in handy if you need to find something using a contextual query.

To move to another folder, click on the button with three horizontal lines in the top left row of the header.

Navigating through folders is easy and completely intuitive.

To write a new letter in the mobile version of Rambler mail, click on the round blue pencil icon in the lower right part of the display.

Then everything is as usual: enter the recipient’s address, indicate in the “Copy” field the possible recipient whom you want to add to the list of recipients, come up with a subject and compose the text of the letter itself. By the way, in the “To” field you can pull up the recipient from your phone’s contact list using the “plus” button - a very convenient and relevant feature. Next, we can attach attachments or send the letter in finished form by clicking the button specially designed for this.

Understanding all the features of the mobile version of Rambler Mail is not difficult - they are all clearly visible. The interface of the program is very simple and unpretentious.

That's all we wanted to tell you about such an interesting topic as setting up Rambler mail. A little later we will publish detailed instructions on how to work with Yandex mail. The opportunities there are very similar, but they also have their own nuances.

"Rambler"- in the past, a domestic email search system, which has turned into a media and service login portal, popular among Russian users. Among its services there is also a free email service, which today provides various useful functions and ensures reliable protection of information from hacking.

Rambler mail entrance

In order to take advantage of the capabilities of the service, you need to log into the Rambler mail to register, i.e. create an account, for which:

In the search bar of your browser (web browser), type the address and press Enter;
On the page that opens, carefully fill in all the fields with the data required for registration (first and last name, year of birth, login and password, mobile phone number, addresses, etc.);
After entering all the data, the user is taken to a mail page with standard settings that each user can change;

Rambler mail password recovery

Set up a method to restore access if lost Rambler mail login/password, for which you need to select one of the security questions and answer it. The second method is to receive a code to the specified mobile phone number and enter it. There is also a “Delete mailbox” button, which you can use to stop working on this service. After logging into their page, the user will be prompted to upload a photo or avatar. This completes registration. To log into the service, you must enter the login and password assigned during registration, and in order for subsequent logins to occur automatically, you must activate the “Remember” button by checking the box. Login is also possible through popular social networks, if you have an account with them.

It is recommended to avoid this possibility, preferring a more reliable and proven method using a personal login and password.

Mail registration rambler

If this data is lost, then in order to register your mail on Rambler and restore access, you should perform the following steps (after a message about incorrect login/password entry appears):
Click the “Restore” button, after which you will go to the next page;
In the appropriate windows, enter the name of your personal mailbox and the captcha (computer test, code), then click the “Next” button;
An SMS message with a code that must be entered in the appropriate field will be sent to the mobile phone number whose number was specified during registration;

Next, you will be asked to create and confirm a new password;

If a phone number was not specified during registration, then to restore the data you will need to answer the security question specified during registration. After these steps, you will be prompted to log in to the user page using a new password, which will allow you to work with incoming letters and respond to them. If the service was not initially configured accordingly, the user’s attention will be distracted by “unobtrusive” advertising. To block it, you should install a filter. Smartphones and tablets are suitable for using mail, thanks to the presence of a mobile version of the service. To configure it, you need to go to a separate section and act in accordance with the information available there.

In 2012, the philosophy of the portal was completely rethought - Rambler became a media portal for personalized news.

Rambler has won the Runet Prize four times.

As of July 2013, Rambler ranked 11th in popularity among Russian websites (according to other sources - 9th). The monthly audience of Rambler in 2015 is 26 million people.

On April 5, 2016, Rambler got a new logo - “/” (slash). This is one of the basic symbols of an Internet address, which emphasizes that Rambler stood at the origins of the Runet and has always been and will be associated with the Internet and technology. Slash defines the strategy of Rambler as a single platform that helps in solving all the basic desires and needs of a person.

Story

Stack Company (1991-1996)

Among the company's first projects is laying an IP channel from Pushchin to a computer network. This was the first Internet channel connected to the network in Russia, extending beyond the capital. Subsequently, the company launched its own ftp, mail and www servers. In 1995, Stack Company launched one of the country's first websites.

In order to provide scientists with high-quality information, Stack created a free network with tens of thousands of documents. This became an important help in the early 1990s, when, due to the collapse of the Soviet Union, scientific journals were no longer sent from abroad.

In 1994, the Stack Company team decided to create a search engine.

"Rambler"

The decision to create our own search engine was made due to the fact that foreign search engines often did not accept the Cyrillic alphabet and Internet pages with multiple encodings well, and the depth of indexing of Runet pages was also low.

The core of the search engine was written over several months in 1996 by Dmitry Kryukov. He also gave it the name Rambler (translated from English as “wanderer”, “vagabond”, “loitering person”) - an allusion to a search robot “roaming” the Internet. The Rambler logo was also the authorship of Kryukov. The work to create the search engine was financed from the internal resources of the Stack company and was extremely labor-intensive:

Oh, I wouldn’t wish it on anyone, if anyone wants to create something like this, I will say: think three or four times before you do it. Firstly, the matter is really very labor-intensive. I work from 10 am until two or three. It’s easier now, but you need to be aware that writing doesn’t end...
From an interview with Planet Internet magazine, October 1997.

This was a strategically important and insightful step for the company at that time, since the number of RuNet Internet resources at that time reached only 30-50 sites.

Popularity of Internet resources Runet (1999, 3rd quarter)
		%
1. Rambler	24.3 %
2. Altavista	16.2 %
3. Anekdot.ru	15.1 %
4. Yandex	14.5 %
5. Yahoo!	13.6 %
6. Freeware.ru	13.0 %
7. Mail.ru	10.2 %
... 10. Aport.ru	8.2 %
(copy).

In the first year of its existence, Rambler became the undisputed market leader. At the same time, Rambler was not the first search engine in the Russian segment of the network - Altavista appeared in December 1995, and Aport was announced in February 1996; Yandex was released a year later, on September 23, 1997.

In 1999, www.rambler.ru was recognized as the best website created by a Russian company according to the International Computer Club (ICC).

The growing popularity of the service prompted the opening of a Moscow representative office, which at one time was located in a room at the Orlyonok Hotel.

Media portal

At the beginning of 1999, a controlling stake (53%) in Rambler was sold by Stack to the investment companies Russian Funds and Orion Capital Advisors. On January 26, 2000, the consortium that emerged in this way received ownership of the Rambler, Top100, and iXBT trademarks. On June 27, 2000, the Rambler Internet Holding company was registered. According to the recollections of witnesses to the events, this step became fatal for Rambler. As a result, the company's founders were relegated to the background, and management was left to people far from the industry. The company began to be plagued by frequent changes in management and team, and loss of strategy.

At the end of 2000, a conflict arose between the creators of Rambler and investors, which ended with the departure of the former (among them were Dmitry Kryukov and Sergei Lysakov). From then on, the Stack company and the search engine it created lived a separate life. The founders sold the stake to an FMCG company (First Mercantile Capital Group). According to the memoirs of Anton Nosik, who worked at that time as the president of Rambler:

Since then, Rambler began to turn into a large web portal, focusing also on the American Yahoo! . However, he began to lose the technological race to his competitors.

year 2000

By this time the search engine was outdated. The fact is that until the end of 1999, the search engine was supported by only one person - Dmitry Kryukov. There was no search by numbers, morphology, or linking to the catalog, which distinguished the product unfavorably from local competitors - “Yandex” and “Aporta”.

Therefore, from summer to December 2000, the development of a new search engine was carried out, presented at the Russian Internet Forum next year.

Although it should be noted that in 2000, Rambler was still the most popular search engine on the Runet. As of the summer of 2000, the project accounted for 47.4% of the Internet audience.

In August 2000, e-mail (Mail.Rambler.ru) appeared, working in test mode since June 23. This year the following services also appeared: information and legal resource “Rambler-Pravo”, “Dictionaries” (electronic versions of dictionaries), “Rambler-Career” (job search service), FreeNet (free Internet access service), “Photo report” and "Maps on Rambler". In November, a search for Russian ftp servers appeared.

In September, the design and structure of the site underwent a significant update taking into account the concept of a “horizontal portal”.

Overseas projects were launched for Germany and Bulgaria. The German project (www.rambler.de) had a search and rating system and was created for Russian-speaking residents of Germany (about 3 million people), with content in Russian. The Rambler-Bulgaria project (www.rambler.bg), opened on October 9, 2000, on the contrary, was aimed exclusively at local topics, with an interface, content and counter in the Bulgarian language and indexing of Bulgarian resources. The Bulgarian version was created with the aim of testing the likely mass cloning of Rambler abroad; 12 days before the opening of the portal, Rambler management arrived in Bulgaria, consisting of Dmitry Kryukov, Oleg Bartunov, Ivan Panchenko and Evgeny Rodichev.

The company participated in 10 “What? Where? When? » 2000 for the purpose of advertising the brand after abandoning direct advertising campaigns in the spring of the same year. From August 27, along with experts and television viewers, a team of Internet users (or simply the Internet team) began to participate in the games. To participate, it was only necessary to register on the Rambler website (igra.rambler.ru - today this is a redirect to the Rambler gaming service); From the registered ones, the computer randomly selected a thousand people. The question was asked simultaneously to experts and the Rambler team, and after a minute the portal gave the most common answer from users. Participation in the Connoisseur Games was a hugely successful publicity stunt and resulted in a surge in attendance and registrations. This is how Igor Ashmanov describes what happened:

According to the original idea, the Portal was supposed to appear in this game as a sort of World Mind, united by the intellect of millions, another participant who guesses the answers almost better than the living erudite participants. It was a good idea and, perhaps, the most successful marketing project of the Portal.
Igor Ashmanov, Life inside a bubble

Overall, at the end of 2000, Rambler remained the most popular website and Internet brand in Russia.

year 2001

2nd portal logo

However, despite the launch of a new version of the search engine by Rambler, in 2001 the leadership in Runet was seized by Yandex; “Aport” began to drop out of the search race. In the spring of 2001, there were rumors about a possible merger of Rambler and Yandex. According to Anton Nosik, then general director of Rambler, “We are considering the prospect of a merger, and very seriously.” Also in May 2001, rumors began to appear that the Rambler company was allegedly planning to abandon its search engine and rent a search engine from the American company Google. Subsequently, both rumors were refuted.

Among the launched projects:

At the end of 2001 - beginning of 2002, the Bulgarian (with 15 thousand users) and German divisions of Rambler were closed.

In the summer of 2001, the Russian Funds + Orion Capital group stepped away from management; FMCG (First Mercantile Capital Group) took their place.

2002

At the beginning of 2002, the company moved from the Science Park of Moscow State University to the production premises of the Dynamo plant, to the so-called “Silicon Settlement”.

The server park was modernized, which made it possible to significantly improve the search system. A new search algorithm and page popularity coefficient were introduced, the indexing system was changed, and the search robot was improved.

The projects Ferra (a joint portal of Rambler and Computerra), the travel service Rambler-Travel, and Hosted Search (a resource search system of the company Mail.ru) were launched.

2003

In 2003, Rambler is still one of the most popular brands and the most visited and popular sites, far ahead of Mail.Ru and second only to Yandex.

On January 1, 2003, the company launched its own educational and entertainment channel “Rambler TV Network”. $46 million was invested in the project over a five-year period.

The following were launched: Rambler-Real Estate, Radio Rambler and Audio Digest (allows you to listen to materials from the largest radio stations in the world), search through archives of mailing lists of FreeBSD OS. The portal design has undergone an update.

In the fall, for its birthday (September 26), Rambler prepared a list of the most popular sites “Top100: The Best of the Best”. The Rambler Future Music Fest music festival in St. Petersburg was also dedicated to the date.

2004

In 2004, the interactive video hosting Rambler Vision opened, the services “Rambler Mailings” and “Rambler-ads” (including dating) appeared, mail and Top100 were updated.

The Mobile Rambler service has appeared - the first full-fledged portal for mobile phones in Russia.

The Rambler Vision and Mobile Rambler projects won the National Russian Internet Award in the Internet Innovation category. The company itself also received an award in the “Free Runet Service” category.

2005 year

The company acquires 25% of the Begun contextual advertising service.

According to the firm's research Arton Consulting, the Rambler search engine has the highest quality audience in RuNet, the greatest browsing depth and confidently ranks second after Yandex, significantly ahead of other competitors.

The portal design has been updated. The Rambler-Planet blog service (integrated with other company services - Photo, Vision and Groups) and the Rambler Store online hypermarket were opened. In September it became known that Rambler was becoming the exclusive distributor of ICQ in Russia. The Rambler-ICQ service was opened - a Russified version of the fifth generation ICQ with additional services - IP telephony, radio and video calls.

In the summer of 2005, Rambler was the first Russian Internet company to conduct an initial public offering (IPO) on the alternative platform of the London Stock Exchange. The company managed to raise $40 million, and the cost of Rambler as a whole was estimated at $153.5 million. The proceeds will be used to acquire companies in the fields of multimedia, communications, e-commerce and entertainment.

2006

The services “Rambler FIFA 2006”, “Rambler-New York” (a project about the life of Russian-speaking Americans), and the voice portal Rambler-IVR appeared. Mail has a new interface.

Rambler Media managed to acquire: 51% of the shares of Price Express (which gave control over Price.ru, Domoteka.Ru and Tyndex.Ru.), 26% of the shares of Chess Planet, 51% of Damochka.ru and 51% of the banner exchange service BannerBank. Search technology was also purchased from Fast Search & Transfer. On October 30, 48.8% of Rambler Media shares were purchased by the ProfMedia holding.

In the fall of 2006, the company celebrated the 10th anniversary of the creation of the search engine. At the ceremonial press conference, the concept of the portal and the strategy for further development for the next 10 years were announced.

2007

In February 2007, the textbook “The Internet is Easy” was published, written by Leonid Kaganov and Alex Young, commissioned by Rambler.

Open: a people search service integrated with mail, Rambler-Finance, a service for printing and delivering photos via the Internet. The mobile portal, Rambler-Real Estate, Top100 and Rambler-Games have been updated. The search engine experienced updates in August and September, leading some experts to say that Rambler is winning the market again."

The management of the company has changed. The reshuffle was made by the new owner of the company, ProfMedia, who bought Rambler in October 2006. As a result, Mark Opzumer became the general director of Rambler Internet Holding and Rambler Media, working with the managing director and vice president of the European office of Yahoo! from July 2001 to December 2003.

In the summer of 2007, Rambler increased its share in the Begun contextual advertising service to 50.1% of shares.

As of April 2007, the capitalization of Rambler Media reached $840 million.

2008

At the beginning of February, Rambler announced the implementation of a new strategy. As a result of its implementation, the portal underwent a significant update in the style of “newspaper layout” with a large number of news blocks and illustrations. A new version of the search has been released with the so-called structured search, where “search results for relevant verticals: links to reviews (both in the press and on blogs), prices, articles from Wikipedia and news.” The total cost of developing a new search engine was $25 million over several years.

The Rambler-Kinozal project was launched - a site for free licensed video with advertising, created in partnership with Starmedia, TNT, the Craze music library and others. At the time of launch, the site had 750 hours of video, mainly Russian series, reality shows, music and television programs. In July, it became known about the launch of the Rambler Friends project, which collects into a single feed and allows you to follow friends’ updates on social networks. A search service for “Runner” has been released.

Google announced an agreement with Rambler, according to which the American company will provide search on the main page of the Russian portal. As a result, Russia would lose its oldest search technology, and Google would become Yandex's main and only competitor in the search market. Also in the summer of 2008, information was leaked about the purchase of “Begun” by the American giant for $140 million. However, the deal was subsequently blocked by the Russian Antimonopoly Service.

year 2009

Appeared:

The number of visitors reached 38.6 million people.

In the fall, the ProfMedia holding increased its share in Rambler Media to 88%.

2010

The map service has been updated. The number of email domains has been expanded: now, along with rambler.ru, users can choose one of the addresses lenta.ru, myrambler.ru, autorambler.ru, ro.ru, r0.ru. It is now possible to pay for paid portal services using cards.

Rambler Media was completely purchased by Vladimir Potanin's ProfMedia holding. In the summer it became known about the merger of Rambler and the publishing house Afisha within the ProfMedia holding.

2011

Rambler entered into an agreement with Yandex to use its search engine and connect to YAN - the Yandex Advertising Network. Moreover, ads from both “Yandex.Direct” and “Begun” will be displayed in the search results.

A web browser of its own design, Nichrome, has been released. The Rambler-Contacts and Rambler-Avia services were launched.

The Rambler-Maps service has received the most detailed detail compared to its competitors (