How navigation is created in residential complexes. Visual navigation systems
Where designers (project managers) gathered to improve navigation in the metro (and not only in the metro) in Moscow and Kyiv.
Alexey Radchenko, who led the development of a unified transport navigation system for Moscow (and the metro too) in 2014, came from Moscow to this lecture session.
The lectures will cover:
- what is navigation?
- what should it be?
- how to make it convenient and understandable for people and how to constantly improve it?
- how to interact with all sorts of “reinforced concrete” government agencies that are responsible for navigation?
- examples of navigation design from other cities
- the guys from "Zmin Agents" talked about how they created navigation schemes for the Kyiv metro
- how do studios (not Lebedev) that specialize in the development and design of navigation schemes for cities work?
and much more regarding the design of the urban environment in terms of navigation. The lecture is laid out with slides so that you can immediately clearly see examples of what the speaker is talking about.
The lectures will be of interest to anyone interested in design in general, urban design and wayfinding design in particular. The lectures will also be of interest to project managers, since everything related to urban design projects requires more skill in management than in ordinary business projects. What's it worth? permanent job with government agencies and approval of all projects in these departments.
Lecture on the creation of a unified transport navigation in Moscow in 2014
Modern retail facilities are large in size; they increase in depth, breadth and height. The number of retail outlets is growing, and customers have the opportunity to visit a variety of stores and shopping centers. At the same time, they remember the layout of only their favorite objects, where they visit most often. Some shopping centers are visited irregularly (for example, specialized ones), and customers have to be re-acquainted with the space and the changes that have occurred in it. Therefore, creating a system for guiding customers and showing the way is becoming an increasingly urgent task. Of particular importance is conceptual navigation in large shopping centers: district, regional and super-regional. After all, these are entire trading cities with streets and squares, and their area is comparable to the size of medieval cities in Europe.
Depending on the needs of our clients, we develop complex orientation and navigation systems (wayfinding), including elements of subconscious navigation, logical processing of information and its presentation in an easy-to-read form, design projects for navigation schemes, signs and signs.
Navigation system for shopping centers
In shopping centers, conceptual navigation is based on creating visual “landmarks” in several places - atriums or galleries are memorable due to their design features, and rental spaces located next to them arouse increased interest. Additional elements for creating a certain atmosphere in atriums are smells, sound and music. They create sound and aromatic “bookmarks” at significant points in the commercial and public space.
Conceptual navigation (in combination with competent zoning) improves the quality of rental space and, accordingly, affects rental rates.
We offer the following services for your shopping center:
- Color and theme coding of the shopping center
- Sound and tactile navigation
- Creation visual bookmarks and landmarks
- Entry area navigation design
- Design standards for tenant façade signage
- Information kiosk design
- Development of a classification system for shopping center tenants
- Shopping center map design
- Development of a navigation booklet with a shopping center plan
- Design of vertical and horizontal navigation system
- Design of functional areas of a shopping center: entertainment, catering, sports and fitness functions, services, etc.
- Design of navigation in the parking lot and surrounding area
- Recommendations for the production of navigation signs
We express our sincere gratitude to the company “KANAYAN | Retail & Development Consulting" for developing the navigation concept for the shopping and entertainment center "Europe". The implemented project and the changes that occurred subsequently had a positive impact on the distribution of customer flow within our shopping center.
Thanks to this project, we solved the main problem, provided our visitors with the opportunity to easily and comfortably navigate the entire area of the Europe shopping and entertainment center, and made the shopping center even more convenient for visitors.
The developed and thoughtful design of the navigation project fit perfectly into the interior design, and gave the atmosphere of the center additional comfort and charm of a classic European shopping center.
We are confident that further joint projects with “KANAYAN | Retail & Development Consulting" will be just as effective and will serve to achieve our common interests.
Ryabov
Sergey Alexandrovich,
General manager,
Management company
Re&Solution Property Management,
Kaliningrad
- information stands - prefabricated mobile structures that allow you to place any information and save money on processing the entire information surface;
- modular signs are structures that include several information signs and signs and are produced in the form of a decorative panel, sign, stele, cantilever structure, etc.;
- signs with the ability to change information - a practical profile with grooves into which posters are inserted;
- hanging signs - used in places where it is not possible to install wall signs;
- end double-sided (flag) indicators - fastened with screws to ceilings and walls at right angles;
- free-standing ground or floor structures - pylons, stands on a leg, floor light boxes, etc., equipped with several information surfaces;
- lighting solutions – information carriers with internal lighting for places that require a light accent to attract everyone's attention.
Navigation systems are a set of signs, plates, interactive displays and other elements that facilitate free orientation in a building. When entering a large shopping center or office building for the first time, a visitor is forced to look for clues that will help him get to the right office and find the group of goods that interests him. Well-executed building navigation:
- Saves visitors time;
- Creates the most comfortable conditions for them;
- Increases the attractiveness of a store, office building, etc.
Visual navigation involves the use of a variety of elements: building diagrams, floor numbering, product signs, etc. Additionally, audio and tactile navigation can be used.
The benefits of well-designed navigation
- Increase in the number of clients‒ if a shopping center or office building is convenient, visitors will come to it again and again.
- Increased sales‒ by freely navigating the building, the buyer quickly finds the goods he needs.
- Increasing shopping center capacity‒ high-quality navigation reduces the time spent searching for products and allows more customers to visit the store.
Navigation in the shopping center
The navigation system in a shopping center has its own characteristics. She should:
- Be convenient for customers;
- Effectively solve marketing problems.
Developing navigation systems for a shopping center involves taking into account many important points. It is necessary to take into account the location of trade pavilions and product groups, and select the correct design of navigation elements.
Properly executed in-store navigation ensures a significant increase in profits and increases the prestige of the shopping center. Therefore, the development of navigation for a shopping center should be entrusted to experienced specialists.
Navigation in business centers
The navigation system in an office building should be extremely clear and concise, this will allow visitors to save time. When designing such a system, all key points must be taken into account - those places in the building in which the visitor may have difficulty choosing a path.
Text information must be duplicated with symbolic information, since some visitors may not know the language in which the inscriptions are made. Navigation in the office should be clearly visible, and all its elements should be located in convenient places.
Professional design of navigation systems
- High-quality navigation design taking into account all the features of your building;
- Production of navigation systems in the shortest possible time at competitive prices.
All signs, plaques, information stands and other navigation elements are produced using modern equipment and differ high quality and durability. To place an order or ask any questions you may have, call us at the numbers provided.
instructions to the user (a difficult task, if only because the hardest thing is to get them to read these instructions). Any time a system needs to make it easier for the user to work with an interface by providing information (for example, when the user has just started working with the site or made a mistake), this is an information design task.
Navigation design
Navigation design seems simple: all you need to do is place links on each page so that the user can navigate the site. However, if you look a little deeper, the challenges of navigation design become apparent. The navigation design on any website must simultaneously solve three problems:
First, it must provide users with a way to get from one point on the site to another. Since in many cases it is impossible to connect each page with all the others (and even if it is possible, it is unreasonable for general reasons), it is necessary to select navigation elements so that they simplify the actual movements of the user; Among other things, this implies that the links must be working.
Second, navigation design must reflect the relationships between internal navigation elements. Simply providing a list of links is not enough. How do these links relate to each other? Are some more important than others? What's the difference between them? This information is necessary for the user to understand what choices he has.
Third, the navigation design should reflect the relationship between the content of the navigation elements and the page that is in front of the user's eyes. What does all this pile of links have to do with the page I'm looking at right now? This information will help the user understand what choices he can make.
Navigation design |
should be done to best achieve one's goal or solve the problem at hand.
When navigating in physical space, a person can rely to a certain extent on an internal sense of direction. (Of course, there are also people who always feel lost.) However, the mechanisms of our brain that help us find our way in the physical world (“hmm ... I think the door through which I entered is somewhere behind and to the left”) , are completely useless when finding a way in the information space.
That's why it's vital that every page on a website clearly communicates to users where they are on the site and where they can go. The question of the extent to which users can navigate information spaces is still controversial to this day. Some experts zealously defend the point of view that when visiting websites, users build small maps in their minds, like when visiting a supermarket or library; others argue that users rely almost entirely on the navigational cues in front of them, as if every step they take on the site is instantly erased from their memory.
We still don't know how (or to what extent) users represent the structure of a website in their minds. Until we figure this out, it's best to assume that users don't remember anything as they move from one page to another. (After all, if a public search engine like Google indexes your site, the entry point to your site could be any page.)
Most sites actually provide the user with several navigation systems, and each plays a role in orienting the user to the site in different circumstances. In practice, several types of navigation systems have been developed.
Global navigation provides access to a significant part of the site. The term "global" here does not mean
that this navigation must appear on every page of the site - although this would not be a bad idea. (We will call navigation elements that are present on all pages of the site “persistent”; it should be remembered that permanent elements are not always global.) In fact, global navigation is a set of entry points that users need to navigate from one “ end" of the site to another. You can (one way or another) get to any place on the site that you need using global navigation.
Global
navigation
Local navigation provides users with access to the “closest” elements of the architecture. In a strictly hierarchical architecture, local navigation can, for example, provide access to the parent page, child pages, and neighbor pages. If your architecture is structured according to how users imagine site content, local navigation tends to be more popular than other navigation options.
Local
navigation
Navigation design |
Additional
navigation
Additional navigation provides more quick access to content related to the current page that may not be directly accessible through global or local navigation. This type of navigation design has the benefits of faceted classification (it allows users to shift the focus of their exploration to other content elements without having to return to the starting point), but it also allows for the preservation of the predominantly hierarchical architecture of the site.
Contextual navigation embedded directly into the page content (and therefore sometimes called micronavigation). This type of navigation (for example, hyperlink
V text on the page) is often underused (if not completely incorrect). Often, users decide that they want another piece of information while reading text on a page. Why not put the corresponding link directly
V text, without forcing the user to scan the page up and down in search of the necessary navigation element (or, worse, drop everything and contact the search engine)?
Contextual
navigation
Returning to the strategy level topic, the better you know your users and their needs, the more effective the contextual navigation you deploy will be. If your users don't get obvious support from contextual navigation to work on their tasks and achieve their goals (for example, your text is crammed with so many hyperlinks that users simply can't figure out which ones apply to their needs), they will It's fair to see it as trash.
Service navigation provides access to elements that the user does not need on a daily basis, but which are usually provided for the sake of his convenience. For example, in the real world, store doors usually have opening hours posted on them. For most shoppers, the lion's share of the time, this information is of no value: standing next to it, anyone can easily figure out whether the store is open now. However, knowing that this information is readily available helps the buyer who suddenly needs it. Links to contact information, forms feedback and site policy statements are common elements of service navigation.
Service
navigation
Some navigation aids are not built into the structure of the pages, but exist independently of the content and functions of the site. These are the tools remote navigation, which users turn to when they are confused in the other navigation tools you provide
